Data is key when it comes to understanding the success of anything you do. This is also true for your PPC campaigns. Without data, how will you know if your PPC efforts are successful? The right data helps you create and refine PPC campaigns that are effective, giving you goals to strive for. Proper PPC data can help you understand what’s working, and what isn’t.

Any business can use data to better understand their local market segment. The better you understand your market, the more targeted your ads can be. This can result in lower cost per click while also bringing higher click-through rates and increased conversions.

Companies are using data every day to improve their PPC efforts. Data can be pulled from many different sources, including Google Analytics or similar options. Reporting tools can help you better understand where the people landing on your site have come from around the web.

But, what happens when your customers call, rather than click on a landing page? How do you track where they found you?

PPC call tracking can help businesses combine data from phone campaigns with current metrics to provide insight into these efforts. PPC call tracking allows businesses to help improve their campaign efforts.

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Call tracking starts by purchasing one or several numbers which will be forwarded to your business line. The numbers can be a local area code number or a toll-free number, it all depends on your preference. Many businesses choose multiple PPC tracking numbers, using one number for each campaign.

The numbers can be used just about anywhere. First, they’re used right on your  PPC ads. They can also be inserted into your website, or on specific pages, as you’d prefer. The professionals at SEO Toronto can help you make the most of call tracking.

Many businesses use dynamic number insertion to change the number that displays on their site. This means that customers in different areas or from different websites will see a unique number. Dynamic number insertion factors include:

• Physical Location
• Keywords Utilized
• Referral Spot
• PPC Ad

These factors are filtered and utilized using your call tracking option of choice. Call tracking providers typically offer their services without additional hardware, making it simple to change numbers with the click of a button.

Image Source Caption: Call tracking offers metrics to track many different elements of your PPC and SEO efforts.

The Benefits of Call Tracking

Call tracking is a valuable metric for your PPC and SEO efforts. While pushing traffic to a phone call, rather than a form fill or other online option, can seem antiquated, it’s far from the case. Many sales are still made through the phone, and most serious customers prefer making a purchase or reserving a service over the phone versus online. It brings a human side to your PPC and SEO efforts.

Phone calls are important at almost every stage of the customer journey. Over half of customers want to discuss pricing when thy call. 19% make a phone call during the awareness stage, and 60% during the consideration stage. The numbers prove it, calls are important for online campaigns!

There are many different benefits to PPC call tracking.

Tracking Call Sources- Platforms which provide call tracking, such as CallRail, offer the source of the call. This means you can find out which PPC or SEO campaign has resulted in the call without having to ask the customer how they heard about your company. This flexibility is ideal when you’re running several PPC campaigns or spreading the campaigns across a variety of platforms.

Split Testing & Call Data- If you’re looking to determine the best time to schedule your campaigns, or if you’re looking to improve your targeting, split testing is key. With split testing and PPC call tracking, you can assign a unique number to each ad, ad time, or day of your campaign. This makes it easy to determine which factors bring your best results.

Image Source Caption: There are a variety of call tracking companies offering many different options for your tracking options.

Keyword Performance- Keywords aren’t just for SEO, the right keywords are important for your PPC. Call tracking will let you know which keywords kicked off your PPC ad so you can adjust your keyword PPC focus.

PPC Campaign Success- When it comes to metrics, tracking your conversions per campaign is key. Call tracking makes it easier to monitor your campaign efforts and success.

What to Look for with a Call Tracking Service

Dynamic call tracking is one of the most important factors to consider. It’s also important to find a call tracking provider that offers services such as:

• Platform Integration
• Tracking through Keywords
• Cal Recording
• Source Tracking
• Call Duration

These factors allow you to better track further details of your PPC campaigns. Further tracking, such as call duration, can help differentiate quality calls and leads.

Image Source Caption: Call tracking can help increase the success of your PPC and SEO campaigns.

Making the Most of PPC Call Tracking

Not all PPC calls are created equal, but call tracking can help you determine your best efforts. Consider using local numbers, and keep an eye on keywords. As with any phone campaign, make sure to route your calls to the person who is best for the call.

Author Bio:

Eric Raymond is the Founder and CEO of SEO Toronto. He has been in the digital marketing and SEO space for 8 years and specializes in organic, local and e-commerce SEO. To get to know them more, you can visit their website: #

Helping your business stand out from on-demand home service industry giants can feel like a David vs Goliath battle. But, you can stand apart and make a name for yourself in this growing market. It starts by optimizing your marketing budget to get more calls from customers and optimizing to make those count.

Image Source

Caption: Know where your calls are coming from. With PPC call tracking, you can identify which campaign resulted in a call.

Your Phone is An Important Tool

While online communications are growing, nothing compares to a traditional phone call for booking home services. Studies show that 70% of customers prefer contacting a home service provider via phone call, as phone calls bring a more human aspect to the job. Speaking on the phone brings greater trust, and it’s a faster method of communication. The more complicated or costly your services are, the more likely a phone call will be during the customer journey. Even in markets such as PPC and SEO, the customer journey is as vital as ever.

Image Source

Caption: Studies show that 70% of potential customers prefer calling a business before booking a service. A phone call helps your business seem more reputable.

Phone calls are crucial for home service-based businesses, but successful phone marketing solutions aren’t about just getting all the calls you can. It’s also about tracking important call metrics, such as the PPC ad that led the customer to call you, the SEO keywords that caught their attention, or the duration of the call.

Two Major Steps for Improving Home Service Marketing

In today’s increasingly competitive market, every inbound call is crucial. It’s important to not only improve the type of calls you get but to track data regarding your calls.

First Step: Track the Right Data

Data is crucial for any marketing strategy, and calls are no different. With call analytics and tracking, you can get insights into your marketing efforts and spend. Call analytics can help you understand where your calls come from, such as specific PPC campaigns or SEO keywords. Full analytics allow you to follow the journey of each customer through your website, either on mobile or desktop versions. Call tracking data can even help businesses understand the time of day a customer called, along with distinguishing between new and repeat customers.

Image Source

Caption: Call tracking services offer metrics that help identify factors such as ad type, ad group, or time ad was posted. This helps businesses and marketers choose the right options moving forward with their ad spend.

All of this data is crucial for making the most of your marketing efforts. Call tracking can help businesses improve PPC ads and hone in on the success factors of SEO campaigns. With tangible results for your ROI, expanding online marketing efforts is more easily justified.

Second Step: Combine Call Data with Customer Insights

As much as businesses wish they could listen in on every call to maximize opportunities or gain insights, this just isn’t possible. Or at least, it wasn’t possible until recent call tracking technologies. There are call tracking systems which also include recording and transcription of calls, allowing businesses to search calls which led to successful conversions for keywords or phrases. Then, those phrases can be applied to future calls to help promote successful conversions.

Image Source

Caption: Call analytics can help determine which keywords customers say during a call, and which phrases help the call turn to a conversion.

If listening in or digging through call logs is too time-consuming, consider using call tracking services which offer AI technologies or reporting. These services can compile insights and metrics into easy-to-read information on the most crucial components of your calls. This can help ensure that your business makes the most of every call.

Get Competitive with Call Analytics!

Whether you’re running PPC campaigns, SEO efforts, social campaigns, or any other online inbound marketing effort, call analytics are absolutely crucial. The data provided can help marketers make informed decisions regarding their efforts. Call analytics can help your business make the most of every dollar spent for ads, along with honing in on successful call practices. Make the most of your efforts today with call analytics!

Author: Rotem Tibi

Rotem Tibi is the owner of First Page Advantage Sarasota SEO Agency. With cutting-edge SEO techniques, he places clients on the first page of Google’s search results for their top keywords.

Do you know where your calls are coming from? With Google My Business call tracking, you can track incoming calls from your Google My Business listing.

Getting listed on Google Maps through Google My Business is a great advertising channel for many local businesses. But, how can you gauge the success of your Google Maps presence or marketing? The rules used to be that inconsistent phone numbers would harm local rankings and citations.

This is why many businesses avoided call tracking in their local search profiles. But today, it’s safe to incorporate call tracking into your Google My Business listing, as long as you’re doing so with the right steps.

How to Update Google My Business with Call Tracking

Adding a call tracking number to your Google My Business profile is easier than you’d think. When editing your GMP listing, place the call tracking number in the Primary Phone field. Then, in the Additional Phone field, put the real business phone number. This helps ensure that all your business listings remain connected with the Google My Business listing. This means you can add call tracking to your Google My Business without having citation consistency issues.

1. Log Into Google My Business Here: #

2. Click Sign In

3. Click The Blue Edit Button To The Right Of  Your Business Information

 
4. Click The Pencil (Edit) Icon Next To The Phone Number

 
5. Click Add Phone Number

 
6. Put the call tracking number in the “Primary phone” field.
Put the actual business phone number in the  “Additional phone” field.

 
7. Click APPLY

With the “add phone number feature” you can keep your main number associated with your Google My Business listing. This will funnel customers through your call tracking number while keeping your main number associated with the listing for citation consistency.

The Benefits of Google My Business Call Tracking

If you’ve utilized call tracking in PPC campaigns or SEO efforts before, you know how valuable this tool can be. Call tracking should be used to understand the success of any marketing campaign! Call tracking helps to identify where calls are coming from, such as pinpointing successful keywords, ads, or ad groups.

When added to a Google My Business profile, a call tracking number can help pinpoint the source of the call. This allows businesses to better understand where their calls are coming from, such as Google My Business versus a PPC campaign.

Using Add Phone Number to Fix Citation Consistency Issues

If your business has multiple phone numbers listed for a variety of citations across the “add phone number feature” on Google My Business can be a valuable tool. Businesses can place numbers that may be used in listings around the web as secondary numbers.

If there are phone number citation issues in your listings meaning you have multiple phone numbers, the “add phone number feature” on Google My Business can help sort things out. With the “add phone number feature” businesses can enter up to 2 alternate numbers that might be utilized across various profiles. This can be a lifesaver to fix NAP consistency issues, and help associate all of your profiles!

Note: You have a total of 3 phone numbers you can use!

Author: Brad Pender:

Brad Pender is the owner of Maximized Marketing, an Automotive SEO Company. He has over 18 years of sales and marketing management experience, does Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.

One way many start-ups fund their business is through invoice factoring. Invoice factoring, also known as accounts receivable financing, is a debt-free financing solution that unlocks working capital that is normally tied up in receivables.

How Does Invoice Factoring Work?

Many people wonder how does factoring work? It is a fairly simple process that gives your business access to capital so that you can operate and grow without adding additional debt.

1. The first step is to choose a credible factoring company that has experience in your industry and has the ability to meet the demands of your business.
2. Once you’ve selected a factoring company and signed an agreement, the next step is to setup your account. During this process, you’ll select which of your clients you want to factor.
3. After you’re set up, you’ll send your invoices to the factoring company. You’re advanced a percentage of the invoice total. Although this percentage varies by factor, typically it is between 70 and 90 percent. Some of the variables that determine the advance rate may include, the volume of your invoices, your industry, and your customers’ credit history.
4. Next, the factoring company sends the invoices to your customers. Your customer processes the invoice as normal and sends payment to the factoring company.
5. Finally, when your customer pays the invoice at their agreed upon terms, the remaining percentage of the invoice is paid to you, minus a factoring fee.

Why Does Invoice Factoring Work for Start-Up Companies?

Credit
Approval for invoice factoring is based on your customers’ credit rather than yours. So even if you have little credit history, no credit or less-than-perfect credit, you can still be approved.

Limits
Obtaining a bank loan or a line of credit can be a challenge for businesses with little or no financial history. Even if you are approved, the amount might not be sufficient to fund daily operating expenses and meet payroll obligations. If you choose a factoring company that will grow with you, it is easy to obtain more capital. For many factoring companies, the more that you invoice, the more cash you’ll receive.

Time
As a start-up company, you don’t have time to wait to get your business going. It can take weeks or even months to get financing through a bank when you go through the application and approval process. With invoice factoring, the setup can be done in just a few days and funding can be done within 24 hours.

More Available Cash
With invoice factoring, start-up companies have access to more available cash giving them the opportunity to take on new opportunities for growth. The table below illustrates how invoice factoring can increase your bottom line.

About the Author: TCI Business Capital

Since 1994, TCI Business Capital has provided accounts receivable financing and invoice factoring services to companies throughout North America. Our easy-to-setup factoring lines allow our customers to access the capital that is tied up in their accounts receivables. Our factoring programs range from $50,000 to $20 million per month, giving every business the ability to grow.

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On this week’s Q&A Call, we went over creating companies and setting up tracking numbers and call flows, onboarding and setting up users permissions, as well as customizing email notification templates and other advanced features.

Welcome to ACT 301! On this training call, we cover all of the advanced features and functionalities inside Analytic Call Tracking. We cover Voice Broacasts, SMS Broadcasts, IVR Broadcasts, Auto Dialer campaigns, Zapier integration, Dynamic Referrer Tracking & Keyword Level Tracking.

Welcome to ACT 201! On this training call, we cover the best ways to white label your ACT installation, how to costomize different functionalitles, SMS capabilities, configuring unique call flows, and setting up recording notifications, whisper messages, and phone codes!

Welcome to ACT 101! On this training call, we cover all of the basic functionalities and features or Analytic Call Tracking. Whether you’re brand new to ACT, or, need a refresher course, this training will walk you through all the basic compenents of the software. Everything from setting up new companies and users,to configuring call flows and running call reports is covered!

On this week’s Q&A Call, we went over creating companies and setting up tracking numbers and call flows, onboarding and setting up users permissions, as well as customizing email notification templates and other advanced features.

On this week’s Training Call, we went over creating companies and setting up tracking numbers and call flows, onboarding and setting up users permissions, as well as customizing email notification templates and other advanced features.