Every marketing campaign has one goal: turning leads into paying customers. But how do you know which ads, keywords, and platforms bring in the most calls?
Call-tracking software solves this problem by linking inbound calls to specific marketing efforts. CallRail is a well-known option, but it’s not always the best call-tracking tool. Some businesses need more advanced analytics, flexible pricing, or better scalability.
If you’re looking for a CallRail alternative that gives you clearer attribution, reporting, and marketing performance, keep reading. We’ve reviewed the top options to help you find the most suitable call-tracking solution for your business.
What Is CallRail and Why Look for Alternatives?
CallRail is a call-tracking software that helps businesses track inbound calls, analyze attribution data, and measure marketing performance. It works well for basic call tracking, but it lacks the flexibility and depth that many businesses need.
If you rely on detailed lead insights and precise attribution, CallRail’s limitations can make it harder to optimize your marketing.
One of its biggest weaknesses is lead management. The Lead Center helps track customer interactions, but it doesn’t provide detailed customer profiles or advanced tracking tools. Businesses that need customer relationship management (CRM) integration, custom tagging, or better segmentation often struggle to get the data they need.
Reporting is another issue. CallRail provides basic attribution reports, but it doesn’t offer the customization or filtering options that agencies and data-driven marketers require. Businesses that want to create custom reports to analyze trends and optimize their campaigns often find CallRail too limiting.
If CallRail isn’t giving you the call-tracking capabilities you need, you should look at other options.
Top CallRail Alternatives
These are the best CallRail alternatives available:
1. Analytic Call Tracking
Analytic Call Tracking helps you track inbound calls, measure attribution data, and optimize marketing campaigns with clarity. If you’ve ever struggled to figure out which ads or keywords bring in the most phone calls, this platform solves that problem.
Unlike CallRail, it offers better reporting and more flexibility, making it a strong choice for businesses and agencies that need real-time, actionable insights.
This software doesn’t just track calls. It helps you understand exactly where your leads are coming from. Whether your calls come from Google Ads, search engine optimization (SEO), social media, or even offline ads, you’ll have the data to back up your marketing decisions.
Agencies also benefit from white-labeling and automated billing, so it’s easy to manage multiple clients without extra hassle.
Top Features
- Call tracking & attribution: Connects every inbound call to its exact marketing source, so you know which campaigns are working.
- Dynamic number insertion (DNI): Assigns unique phone numbers based on visitor traffic, ensuring accurate tracking.
- Call recording & reporting: Helps you evaluate lead quality by capturing and analyzing customer calls.
- Keyword tracking: This shows which search terms drive the most phone calls so you can adjust paid search campaigns for better results.
- Call routing & IVR (interactive voice response): Directs calls to help improve customer satisfaction.
- Automated client billing & white-labeling: Agencies can brand the platform as their own and automate invoicing to save time.
Pricing Plans
- Starter plan ($29/month): Includes call tracking, call flows, recording, voicemail, and spam blocking.
- Pro plan ($79/month): Adds DNI, keyword tracking, advanced reporting, and Google Ads integration.
- Agency plan ($199/month): Includes white labeling, client billing automation, and custom domain branding.
All plans have a 25% discount when paid annually.
Why Choose Analytic Call Tracking?
The call-tracking industry has evolved rapidly, with businesses demanding more than just basic call attribution. Analytic Call Tracking meets this demand by offering customizable, data-driven solutions that provide deep insights into lead quality and marketing performance.
Instead of manually tracking everything, you get real-time insights into which various promotional campaigns bring in the most calls. Businesses can track both online and offline sources, so they never lose sight of valuable leads.
If you’re looking for better call-tracking features, book a demo with Analytic Call Tracking.
2. RingCentral
RingCentral is a cloud-based platform that combines call tracking, business phone services, SMS, and video conferencing in one system. CallRail focuses on call attribution, but RingCentral is built for businesses that need a full communication solution with built-in call management and analytics.
This platform is suitable for companies that handle high call volumes and need advanced call routing, AI-driven insights, and CRM integration.
Teams that engage with customers across multiple channels benefit from its ability to streamline communication and improve response times.
Top Features
- Intelligent call routing: Uses caller ID, location, and call history to ensure calls reach the right agent.
- Omnichannel support: Combines voice, email, SMS, and social media into one platform.
- AI-powered analytics: Analyzes call recordings to assess sentiment and agent performance.
- Interactive voice response: Allows customers to self-serve or connect to the right department.
- Call monitoring and reporting: Tracks call duration, response times, and agent availability.
Pricing Plans
- Core plan ($30/user/month): Includes unlimited calling in the U.S. and Canada, team messaging, and video meetings for up to 100 participants.
- Advanced plan ($35/user/month): Adds automatic call recording, CRM integrations, and enhanced call monitoring tools.
- Ultra plan ($45/user/month): Includes real-time AI assistance, unlimited storage, and video meetings for up to 200 participants.
Pros of RingCentral
RingCentral provides a centralized platform for managing calls, messages, and video meetings. Its AI-driven analytics and call routing help businesses handle high call volumes.
Companies using Salesforce, Zendesk, and other CRMs can connect RingCentral to access customer data during calls without switching between systems.
Cons of RingCentral
Some users report occasional call delays and system glitches, which can impact workflow. Customer support response times vary, making urgent technical issues harder to resolve.
3. WhatConverts
WhatConverts tracks phone calls, form submissions, and live chats, giving businesses a complete view of where leads come from. CallRail primarily focuses on call tracking, while WhatConverts gives marketers a broader view of which campaigns generate the most valuable leads.
Businesses running multi-channel campaigns benefit from its detailed attribution data, lead management tools, and custom reporting. With eCommerce tracking and Google Ads integration, WhatConverts makes it easier to connect marketing efforts to actual revenue.
Top Features
- Call tracking & recording: Tracks which ads, keywords, and campaigns generate calls.
- Form & chat tracking: Captures leads from web forms and live chat for better attribution.
- Keyword call tracking: Identifies which search terms drive inbound calls.
- Lead management dashboard: Organizes leads by source and conversion potential.
- Customizable reporting: Offers real-time insights with scheduled reports and dashboards.
Pricing Plans
- Call tracking plan ($30/month): Tracks phone calls, records conversations, and provides campaign-level reporting.
- Plus plan ($60/month): Adds tracking for calls, forms, chat, and eCommerce leads with Google Ads integration.
- Pro plan ($100/month): Includes advanced call flows, custom reporting, and HIPAA/GDPR compliance.
- Elite plan ($160/month): Provides multi-channel attribution and customer journey tracking.
Pros of WhatConverts
WhatConverts tracks all lead types, not just phone calls, making it a decent choice for marketers who need a full picture of lead generation. The Google Ads integration helps businesses see which campaigns bring in the best leads.
The platform’s customer support is highly rated, with quick responses and helpful troubleshooting.
Cons of WhatConverts
The reporting system takes time to learn, and new users may struggle with customization. The platform only allows one email address per agency account, which can limit team access. Businesses tracking multiple websites under one account may find data organization difficult.
4. CallTrackingMetrics
CallTrackingMetrics makes it easier to track where calls are coming from, automate workflows, and analyze customer interactions in real time. If your business relies on phone leads for sales or customer service, this platform helps ensure every call is tracked, routed efficiently, and backed by data to improve marketing performance.
Unlike CallRail, which focuses mainly on basic call tracking, CallTrackingMetrics offers advanced features that help you improve conversions.
Top Features
- Call tracking & attribution: Shows which campaigns, ads, and keywords generate the most calls.
- Automated call flows: Routes calls based on time of day, caller behavior, or campaign source.
- Real-time analytics & reporting: Helps businesses measure lead quality and track conversion data.
- Softphone & live call monitoring: Let teams manage and analyze calls as they happen.
- Custom call routing: Sends calls to the right agents based on pre-set conditions.
Pricing Plans
- Marketing lite ($79/month): Includes call tracking, recording, IVR, and Google Ads integration.
- Marketing pro ($179/month): Adds conversation intelligence, white-label options, and form tracking.
- Sales engage ($329/month): Includes a smart dialer, live coaching, and automated call scripts.
- Enterprise ($1,999/month): Provides unlimited sub-accounts and dedicated account management.
Pros of CallTrackingMetrics
CallTrackingMetrics works well for businesses that need both marketing attribution and call automation.
Sales teams can monitor live calls, coach agents, and track performance, while marketing teams get detailed insights on which ads and keywords drive the most valuable leads.
Cons of CallTrackingMetrics
Setting up automation takes time, and new users may find the interface overwhelming at first. The platform’s customer support is limited on lower-tier plans, which can be frustrating if you need quick assistance.
The mobile app doesn’t have all the call tracking features of the desktop version, making remote call management less convenient.
5. Convirza
Convirza tracks calls and uses AI to analyze customer conversations, lead quality, and missed sales opportunities. If you want to know more than just where your calls are coming from, this platform helps you understand what happens during those calls and how to improve results.
CallRail primarily focuses on basic call tracking, but Convirza goes further with AI-driven insights that help businesses convert more leads.
Sales teams can see which calls are worth following up on, while marketing teams get attribution data to fine-tune campaigns. The platform even scores leads and suggests next steps, so you don’t have to guess which prospects are worth your time.
Top Features
- AI-powered call analysis: Reviews call content to identify sales opportunities and customer intent.
- Call tracking & attribution: Connects calls to specific ads and keywords to measure performance.
- Lead scoring & automated follow-ups: Flags high-value leads and suggests the next best action.
- Spam filtering & compliance tools: Blocks spam calls and ensures customer data protection.
- CRM & marketing integrations: Syncs with Salesforce, HubSpot, and other platforms.
Pricing Plans
- Starter plan ($29/month): Covers basic call tracking, call recording, and reporting.
- Professional plan ($99/month): Adds AI-powered analytics, lead scoring, and spam filtering.
- Agency plan ($149/month): Supports multi-client management and bulk reporting.
- Conversation analytics plan (custom pricing): Provides advanced AI-driven call insights.
Pros of Convirza
Convirza helps businesses track calls and analyze conversations to improve sales performance and marketing ROI.
The AI-driven call scoring ensures teams focus on the best leads, and the spam filtering tools help reduce wasted time on irrelevant calls.
Cons of Convirza
The AI-powered features take time to learn, and if you’re only looking for basic call tracking, this platform may feel like overkill.
Pricing is higher than some alternatives, so businesses that don’t fully use its analytics may not see the full value.
Make Every Marketing Dollar Count With Analytic Call Tracking
CallRail is a popular call-tracking platform, but it doesn’t always provide the attribution, reporting, or automation businesses need. Some companies want better insights, AI-powered analytics, or multi-channel tracking to optimize marketing. Others need lower pricing, better support, or advanced features like lead scoring and marketing automation tools.
That’s where Analytic Call Tracking comes in. If you need accurate call attribution, detailed reporting, and flexible pricing, this platform makes it easier to see which marketing strategies drive profitable results.
It tracks calls from Google Ads, SEO, social media, and even offline sources, so you don’t waste your budget on strategies that aren’t working.
With dynamic number insertion, keyword tracking, and automated client billing, it provides deeper insights into marketing performance and lead quality. If you need a more customizable, data-driven way to track calls, this is the solution you’ve been looking for.
Get better call tracking today. Sign up for Analytic Call Tracking!
FAQs About CallRail Alternatives
What’s better than CallRail?
The best alternative to CallRail depends on your business needs. If you need detailed call attribution, better reporting, and flexible pricing, Analytic Call Tracking is a strong option. It provides deeper insights into marketing performance, tracks calls from multiple channels, and offers customizable features for agencies and businesses.
Is CallRail HIPAA compliant?
CallRail offers a HIPAA-compliant plan for businesses that handle sensitive healthcare data. However, this feature is only available on specific plans, and businesses must sign a Business Associate Agreement (BAA) with CallRail to ensure compliance.
How does CallRail work with Google ads?
CallRail integrates with Google Ads using dynamic number insertion (DNI). This feature assigns unique phone numbers to visitors based on the ad they clicked, allowing businesses to track which ads, keywords, and campaigns generate calls.
The data is then sent to Google Ads and Google Analytics, helping marketers optimize their ad spend based on actual call conversions.
Why use CallRail?
CallRail helps businesses track inbound calls, measure marketing performance, and understand which campaigns drive phone leads. It’s useful for companies that rely on phone calls for sales, customer service, or lead generation.
However, businesses that need a better analytics platform or agency-friendly features may find Analytic Call Tracking to be a better option.
