When it comes to call tracking, some software plans start as low as $40 per month. But that number rarely reflects what you’ll pay once you factor in call minutes, tracking numbers, and reporting tools.
Many platforms charge extra for basic features like dynamic number insertion or voicemail transcriptions. Others include them but raise the price quietly through usage fees.
This guide breaks down what goes into call tracking pricing, what most call tracking solutions offer, and how to avoid overpaying for features you may not even need.
How Much Does Call Tracking Cost?
Most call tracking tools start around $20 to $100 per month. Plans built for agencies or high-volume teams can reach $200 to $1,000 or more, depending on features and usage.
What you pay each month depends on more than just the subscription tier. Charges for call minutes, tracking numbers, text messages, and add-ons can quickly raise your total fee.
Some platforms bundle minutes and phone numbers into the base plan. Others list a low monthly rate, then charge separately for nearly every feature you use.
Call Tracking Pricing Models
Call tracking platforms usually follow one of four pricing models: subscription-based, pay-per-use, feature tiers, or a mix of all three. Each one affects how your monthly charges are calculated and how much control you have over scaling expenses.
Subscription Pricing
Some tools charge a flat monthly rate to access the platform. It may sound simple, but most of these plans still include charges for phone numbers, call minutes, or storage once you pass a certain threshold.
“Unlimited” often comes with fine print.
Pay-Per-Use Pricing
In this model, you only pay for what you use. Minutes, tracked calls, recorded conversations, and numbers all come with individual price tags.
If your call volume jumps from one month to the next, so does your bill.
Feature-Based Tier Pricing
Many platforms limit access to certain tools based on the plan you’re on. Features like dynamic number insertion, reporting automation, or advanced integrations are often locked behind higher-tier plans.
If your needs grow, moving up a tier usually brings a higher monthly fee.
Hybrid Pricing Models
Most call-tracking software uses a hybrid model. This means you’ll pay a base subscription rate, plus usage charges, and access to additional features depends on your plan.
While these models offer flexibility, they also make it harder to estimate costs without reading the details.
Factors That Affect Call Tracking Pricing
Even with a clear pricing model, your monthly bill depends on how you use the platform. Features, call volume, and setup choices can all change what you pay.
Call Volume and Duration
The more inbound phone calls you receive, the more minutes you use. Most platforms charge per minute, and those charges can add up fast if you handle hundreds or thousands of calls each month.
Longer calls also increase your costs. If your business relies on in-depth phone conversations, it’s worth paying attention to the per-minute rates.
Number of Tracking Numbers
Many tools charge a monthly fee for each tracking number. If you’re running campaigns across multiple channels or locations, you’ll likely need more than one.
Some platforms bundle a few numbers with each plan. Other call tracking providers charge for every additional number, which can increase your total as you scale.
Features You Use
Not all plans come with the same capabilities. Tools like dynamic number insertion, call flows, scheduled reports, or lead scoring are often locked behind higher tiers or billed separately.
If you only need basic call tracking, a lower-tier plan might be enough. But if you’re managing campaigns for clients or need detailed reporting, expect to pay more.
Integrations
Connecting your call tracking data to tools like Google Ads, HubSpot, or Salesforce can improve the visibility of your marketing efforts.
Some platforms include these integrations at no extra cost. Others treat them as premium features and charge more to activate them.
Before choosing a plan, check whether the integrations you rely on are included or if they’ll cost extra each month.
Storage and Retention
Platforms often limit how long you can access call recordings or transcriptions. If you need extended storage or want access to a full call history, you may need to pay extra for it.
Those fees can be small per unit but add up over time, especially if your business records every call or stores data for compliance purposes.
Top 5 Call Tracking Services with Pricing Breakdown
Below, you’ll find a breakdown of how leading platforms structure their pricing and what each one offers at different tiers.
1. Analytic Call Tracking Pricing
Pricing differentiator: Transparent usage-based pricing with advanced features at every level, built for agencies and high-volume marketers.
Other important pricing details:
- Pricing model: Hybrid (subscription + usage + feature tiers)
- Starting price: $29/month + usage
- Usage credit/free numbers: No bundled minutes or numbers, but pricing is low and predictable
- Free trial available: Yes, a 15-day free trial is included with all plans
- Annual discount: 25% off with yearly billing
Analytic Call Tracking Plans
Plans are structured around how much customization and automation you need. All plans support unlimited users and include spam blocking, call recording, voicemail, whisper messages, and open/close scheduling.
Starter – $29/month + usage
Built for small businesses or solo marketers running basic call tracking campaigns.
- 15 call flows included
- Local numbers: $1.15/month
- Call minutes: $0.0225/minute
- Call history retention: 13 months
- Recording storage: 10,000 min + $0.0005 min for additional storage
- Twilio integration
Pro – $79/month + usage
Ideal for businesses running multi-channel marketing campaigns. This plan includes Starter features plus:
- 50 call flows included
- Adds dynamic number insertion (DNI)
- Keyword tracking and advanced reports
- Google Ads, Microsoft Ads, and Zapier integrations
- Extended call handling and 25-month history
Agency – $199/month + usage
Created for agencies managing client campaigns at scale. It includes all Pro features, plus:
- 150 call flows included
- Full white-labeling, custom domain, client billing automation
- Stripe integration and auto-suspension for non-payment
- 20,000 monthly call handling events
- Priority access to branding and client-facing tools
Analytic Call Tracking Usage Rates
| Feature | Rate |
| Local numbers | $1.15/month |
| Minutes | $0.0225/minute |
| Additional call flows | $1 to $2/month |
| Additional recording storage | $0.0005/minute |
| Call handling overages | $0.01 to $0.03 |
Usage rates are simple and built for scale. Plans don’t bundle unnecessary extras, so you only pay for what you use.
Analytic Call Tracking gives agencies and marketers full control over usage without locking important features behind higher-tier paywalls. It’s flexible, budget-friendly, and built for marketers who care about attribution and return on investment.
Start your free 15-day trial today!
2. Phonexa Pricing
Pricing differentiator: Bundles call tracking with lead distribution, email marketing, and behavior analytics, all priced per action across modules.
Other important pricing details:
- Pricing model: Subscription plus usage
- Starting price: $250/month plus usage
- Usage credit/free numbers: Not included
- Free trial available: Not offered
Phonexa Plans
Phonexa’s plans are structured to support high-volume lead operations. Pricing is based on which tools you use and how often.
Lite suite – $250/month + $500 setup fee
- Includes call tracking, lead posting, click tracking, behavior analytics, and email/SMS marketing.
- Call minutes are priced at $0.045 each.
Premium suite – $500/month + $1,000 setup fee
- Offers lower per-unit rates and access to more advanced features.
- Call minutes drop to $0.04, and email and click tracking become more cost-effective.
Enterprise suite – $1,000/month + $2,000 setup fee
- Built for businesses with heavy usage across multiple tools.
- Call minutes are $0.035, with the lowest rates across all services.
Phonexa Usage Rates
| Feature | Rate |
| Call minutes | $0.035 to 0.045 |
| Email (per 1,000) | $0.11 to $0.20 |
| Toll-free minutes | $0.02 to $0.05 |
| Behavior tracking | $0.0035 per recording |
Charges vary by module. Your monthly spend depends on which features you activate and how often they’re used.
Phonexa is a suitable match for companies that handle large-scale lead flows across multiple channels. If your team already manages email, phone, and behavioral data in-house, Phonexa may cover more ground with fewer tools.
3. CallTrackingMetrics Pricing
Pricing differentiator: Scales from basic tracking to full sales enablement and enterprise call management with usage-based pricing across all tiers.
Other important pricing details:
- Pricing model: Subscription + usage + feature tiers
- Starting price: $79/month + usage
- Usage credit/free numbers: No
- Free trial available: The first month is free
CallTrackingMetrics Plans
Four plans are available, each focused on different business needs, ranging from basic attribution to full sales team support.
Marketing lite – $79/month
Covers basic call tracking, standard recording, source attribution, and Google/Microsoft integrations.
- Unlimited users
- Access to the support knowledge base and training center
Marketing pro – $179/month
Adds sub-account support, scheduled reporting, form tracking, and 3,000 transcribed minutes.
- AI tools for call scoring and automation
- Includes premium integrations with GA4, HubSpot, and more
Sales engage – $329/month
Built for outbound teams with call scripting, smart dialers, and live coaching features.
- Includes 3,000 AI transcription minutes
- Supports voice, SMS, chat, and form lead management
Enterprise – $1,999/month
Custom-built for large organizations needing advanced support, custom onboarding, and expanded features.
- Includes unlimited sub-accounts
- Dedicated account management and 20-hour onboarding
CallTrackingMetrics Usage Rates
Usage charges vary based on the type of call, phone number, or message.
| Feature | Rate |
| Local numbers | $2/month |
| Local minutes (forwarded) | $0.04/minute |
| Local minutes (softphone) | $0.027/minute |
| Toll-free numbers | $3/month |
| Toll-free minutes | $0.055 to $0.042/minute |
| Outbound calls | $0.031/minute |
CallTrackingMetrics is suitable for businesses that need sales-focused tools and automation.
4. WhatConverts Pricing
Pricing differentiator: Separate plans for individual businesses and agencies, with flexible tracking across calls, forms, chats, and e-commerce leads.
Other important pricing details:
- Pricing model: Subscription + usage + feature tiers
- Starting price: $30/month + usage
- Usage credit/free numbers: Yes ($30–$400 usage credit included)
- Free trial available: Yes
WhatConverts Plans
WhatConverts offers two plan categories: one for single-account businesses and one for agencies managing multiple clients.
For Individual Businesses:
Call Tracking – $30/month
- Basic call tracking with reporting tools and lead management.
- Includes call logs, simple reporting, and phone lead tracking.
Plus – $60/month
- Adds support for other lead types, including form, email, and e-commerce tracking.
- Includes marketing integrations and more advanced reporting.
Pro – $100/month
- Adds Call Flows, custom report builder, application programming interface (API) access, and scheduled reporting.
- Supports more complex lead workflows and automation.
Elite – $160/month
- Includes everything from Pro, lead intelligence, full customer journey tracking, and multi-click attribution.
For Marketing Agencies:
Plus – $500/month
- Built to manage unlimited client accounts with full lead tracking across sources.
- Includes form tracking, integrations, and account-level controls.
Pro – $800/month
- Adds automation tools like Call Flows, reporting customization, and API access.
Elite – $1,250/month
- Includes customer journey tracking, attribution models, and Lead Intelligence.
WhatConverts Usage Rates
Usage fees apply once you exceed the included limits. Agency plans receive slightly lower rates.
| Feature | Individual Plans | Agency Plans |
| Local numbers | $2.50 each | $1.75 each |
| Local minutes | $0.045/min | $0.04/min |
| Toll-free numbers | $3.50 each | $3.00 each |
| Toll-free minutes | $0.065/min | $0.06/min |
| Call trans | $0.02/min | $0.02/min |
WhatConverts gives businesses and agencies control over how they track and qualify leads across channels. If you want visibility into more than just calls, this platform brings everything into one place.
5. CallRail Pricing
Pricing differentiator: Multiple plans with AI-powered features for businesses that want built-in analytics and automation.
Other important pricing details:
- Pricing model: Subscription + usage + feature tiers
- Starting price: $50/month + usage
- Usage credit/free numbers: Yes (5 local numbers and 250 minutes included)
- Free trial available: Yes
CallRail Plans
CallRail offers four main plans with different levels of access to AI tools, form tracking, and conversation analytics.
Call tracking + AI – $50/month
Includes standard call tracking, call and text attribution, call routing, and 250 transcription minutes.
- 5 local numbers and 250 minutes included
- Additional minutes: $0.05 each
- Local numbers: $3 each
Total lead tracking + AI – $100/month
Adds form tracking, a custom form builder, and multi-touch attribution.
- Tracks both calls and form submissions
- Supports automated cost-per-lead reporting
Call tracking + Premium AI – $145/month
Includes advanced AI tools like sentiment analysis, conversation summaries, and keyword tagging.
- 10,000 transcription minutes
- Weekly conversation trend reports
Complete suite – $195/month
Combines all features from the previous plans for full attribution and conversation tracking.
- Premium AI tools, form tracking, and deeper reporting in one package
CallRail Usage Rates
While the base plans include a few numbers and minutes, most users will need more.
| Feature | Rate |
| Additional local numbers | $3 each |
| Additional minutes | $0.05/minute |
| Toll-free numbers | $5 each |
| Toll-free minutes | $0.08/minute |
| Call transcription | $0.025 to $0.04/minute |
CallRail provides strong attribution features, but the AI tools that set it apart are only available on higher-tier plans.
How to Choose Call Tracking Software Based on Price and Value
Review your average call volume and number of active campaigns. If you’re managing multiple locations or marketing channels, you’ll need more tracking numbers, more minutes, and possibly access to features like dynamic number insertion or scheduled reports.
Then, decide which features you use regularly. If you’re tying calls to ad sources, a basic plan might work. But if your team needs call transcriptions or white-label dashboards for client reporting, you’ll want a platform that includes those in the plan you choose.
It also helps to look at how providers charge for overages. Some platforms add steep fees once you pass usage limits, while others offer predictable pricing with smaller jumps in cost.
Skip platforms that pack in features you’ll never use. Focus on the ones that support how your team tracks leads, qualifies calls, and analyzes campaign performance.
Use the free trial, if available, to test the reporting dashboards, see how easy it is to set up call flows, and confirm that the integrations work with your current tools. That trial period will show you whether the platform supports your marketing team’s work.
Get the Features You Need Without the Upcharges
Other call tracking software hold back features or bury them behind inflated pricing tiers. Analytic Call Tracking gives you full access upfront, with clear usage rates and no hidden fees waiting in the fine print.
You get everything you need to track calls, attribute leads, and manage campaigns without being pushed into unnecessary upgrades. The platform is built to support real marketing teams, not inflate monthly bills.
Stop paying for features that should have been included in the first place. Start your free 15-day trial or book a demo now!
FAQs About Call Tracking Pricing
How much does a call-tracking number cost?
Call tracking numbers typically cost between $1 and $5 per month, depending on the provider and whether it’s a local or toll-free number. Some platforms include a few numbers with your plan, while others charge separately for each one.
How much is CallRail per month?
CallRail plans start at $55 per month. That includes 5 local numbers and 250 minutes. Additional usage, like extra numbers, call minutes, or transcriptions, is charged separately and can raise your monthly bill.
What is call tracking, and how does it work?
Call tracking connects incoming phone calls to the marketing source that drove them, like a Google ad, landing page, or social post. It works by assigning unique phone numbers to different campaigns and then capturing data when someone calls. This helps marketers understand which efforts lead to phone leads and conversions.
What is CallTrackingMetrics?
CallTrackingMetrics is a call-tracking software platform that helps businesses tie phone calls to specific marketing campaigns. It offers tools for attribution, call recording, lead scoring, conversation analysis, and CRM integrations.
