Your Google Business Profile (formerly Google My Business) is often the first place people find your business and make a call. But without proper tracking, it’s difficult to know how many calls are coming in or which marketing effort is driving them. Since Google removed the call tracking feature, it has become harder to keep up.
If you rely on phone leads, missing that data can hold your business back.
This guide shows how to set up Google My Business (GMB) call tracking using Analytic Call Tracking so you can monitor incoming calls and see which listings and campaigns are bringing profitable results.
Why Do You Need Google Business Profile Call Tracking?
Google removed the call history and chat features from Business Profiles in July 2024. That update left businesses without access to past call data or any way to review missed calls.
If someone taps your phone number from your profile and places a call, you should be able to see it. Without that visibility, it’s hard to measure how well your listing performs.
Call tracking solves that by showing how many calls come through, where they originate, and how often they lead to real conversations. This kind of data gives clarity and helps you make better use of your marketing strategies.
It also helps you track customer interactions and compare them with other engagement metrics to better understand lead quality.
Will Adding a Tracking Number Affect Local Businesses?
Many business owners now hesitate to add a call tracking number because they worry it might hurt their local search rankings. That concern usually comes down to NAP (name, address, and phone number) consistency.
Search engines rely on this information being consistent across your website, directory listings, and Google Business Profile. Any mismatch can confuse search engines and lead to lower visibility in local results.
You can avoid that by keeping your main business number as the primary phone and adding your tracking number as a secondary one. Google allows this setup, and it won’t disrupt how your business appears in search engines.
This approach keeps your local SEO (search engine optimization) intact while giving you full visibility of incoming calls.
How to Set Up Google Business Profile Call Tracking
Setting up call tracking doesn’t take much time, and you don’t need any technical experience to do it. Analytic Call Tracking keeps the process simple so you can start collecting call data right away.
Before you update your Google Business Profile, you’ll need to get a tracking number. That number will help you measure how many calls come directly from your listing.
Once you’ve secured a number, add it to your profile as a secondary line. This keeps your main business number in place and lets you track calls generated through your listing.
Step 1: Get a Call Tracking Number From Analytic Call Tracking
You first need to create a free Analytic Call Tracking account. If you already have one, then just log in. From there, you can search for a tracking number based on the area code, ZIP code, or even a specific phrase.
Local and toll-free numbers are available instantly. Once you choose a number, you can link it to a campaign and activate features like call recording, dynamic number insertion, or whisper messages if needed.
You don’t need to install anything or wait for approval. The entire setup happens in your browser and takes less than a minute. Once your number is ready, you can move on to updating your Google Business Profile.
Step 2: Log in to Your Google Business Profile
Head to your Google Business Profile dashboard. If you’re managing more than one location, select the correct business before continuing.
Click on the “Edit Profile” button, then go to the “Contact” tab. This is where you’ll update your phone number settings.
Once you’re there, you’re just a few clicks away from adding your tracking number.
Step 3: Add Your Tracking Number to the Profile
In the contact section, scroll to the phone number field. You’ll see your primary phone number listed there.
Click the option to add another phone number. Paste your Analytic Call Tracking number into the additional field. This lets you track calls without changing the main number customers see.
Once added, click “Save” to update your profile. Now, your listing is set up to collect call data.
Step 4: Monitor Incoming Calls in Analytic Call Tracking
After updating your profile, head back to your Analytic Call Tracking dashboard. You’ll start seeing calls come through your new tracking number.
The dashboard shows when calls happen, how long they last, and whether they were answered or missed. You can also view caller ID, listen to recordings, and tag calls based on outcomes.
These insights help you understand which calls came from your Google Business Profile and how those conversations went, including activity from mobile devices and local Google search results.
Want to learn more about Analytic Call Tracking and how it works? Schedule a demo today.
How to Use Call Data From Your Google Business Profile
Once your tracking is live, you can start reviewing call activity tied directly to your profile. This gives you a better look at how your listing performs over time.
You can filter calls by date, track new versus repeat callers, and see patterns in call volume. If certain days or times get more activity, you can adjust your availability or marketing around those trends.
Listening to recordings also helps you understand how staff handles questions, how leads respond to offers, and where conversations tend to drop off. With this kind of visibility, you can make changes based on caller behavior and real conversations.
Why Should You Use Analytic Call Tracking for Google Business Profile Calls?
Analytic Call Tracking gives you more than basic call logs. You get real-time data, conversation insights, and tracking across all your marketing sources, including your Google Business Profile.
You can connect calls to specific campaigns, listen to recordings, and tag conversations based on outcomes. These tools help you see which marketing efforts lead to real leads.
Setup is quick, the dashboard is simple to navigate, and you can start tracking as soon as your number is active. Once you’re set up, it’s easy to keep an eye on web traffic and call activity in one place.
Google Business Profile Call Tracking Setup Checklist
Setting up call tracking doesn’t have to be complicated. This quick checklist will help you stay on track.
- Create an account with Analytic Call Tracking
- Choose a local or toll-free tracking number
- Log in to your Google Business Profile
- Keep your main number as the primary contact
- Add your tracking number as the secondary
- Save your changes
- Make a test call to confirm everything is working
- Monitor calls and review data in your Analytic Call Tracking dashboard
With the setup complete, you can now focus on reviewing call activity and adjusting your marketing based on what the data shows.
See the Full Picture Behind Your Business Profile Calls
If your Google Business Profile helps bring in new customers, you need to know which calls come from it and what happens after someone picks up the phone. Without tracking, those details stay out of reach.
Analytic Call Tracking gives you a clear view of your incoming calls, how they connect to your marketing, and what leads turn into real conversations. Setup takes minutes, and you can start using the data right away.
There are no setup fees, no contracts, and no hassle. You can start with a 15-day free trial or book a demo to see how it works firsthand.
Try Analytic Call Tracking and see exactly how your Google Business Profile performs.
FAQs About GMB Call Tracking
What is GMB call tracking?
Google Business Profile call tracking is the process of using a unique phone number to monitor and measure calls that come specifically from your business listing. It helps you see how many calls you receive, when they happen, and how callers interact with your business.
How do you know if someone is tracking your calls?
If a business uses a tracking number, calls may be recorded or logged through call tracking software. In most cases, businesses include a message at the start of the call if it’s being recorded.
How do you track traffic in GMB?
You can track traffic by linking your profile to tools like Google Analytics and using Urchin Tracking Module (UTM) parameters for website clicks. For phone calls, you’ll need a call tracking platform like Analytic Call Tracking to measure inbound call activity.
Why is Google Business Profile not showing calls?
As of July 2024, Google has removed the call history feature from Business Profiles. You’ll need a third-party tool to track and view call activity going forward.
