If your business relies on phone calls to generate leads and close sales, you need to know exactly where those calls come from. Without tracking, you waste ad spend on campaigns that don’t convert and miss chances to scale the marketing efforts that drive results.
Inbound call tracking software connects phone calls to specific ads, keywords, and marketing campaigns. It gives marketers clear attribution data to lower cost per acquisition, improve lead quality, and maximize marketing budgets.
This guide covers the six best inbound call tracking software solutions that can help you track call performance, attribute conversions, and increase revenue.
What Is Inbound Call Tracking Software?
Inbound call tracking software shows which ads, keywords, and marketing campaigns drive phone calls. It assigns unique phone numbers to different marketing channels, so when someone calls, you know exactly what led them there.
The software tracks the source, records the call, and analyzes the conversation. Marketers use this call data to adjust ad spend, refine targeting, and improve lead quality.
Key features include:
- Call attribution: Identifies which marketing efforts generate the most phone calls.
- Dynamic number insertion (DNI): Displays unique phone numbers based on the visitor’s traffic source (Google Ads, organic search, social media, etc.).
- Call recording & transcription: Captures conversations for quality assurance and lead qualification.
- AI-powered analytics: Identifies call patterns to predict conversions and improve customer interactions.
Without call tracking, companies are left guessing which marketing efforts work. With a call tracking platform, marketers cut waste, increase conversions, and drive more revenue from inbound calls.
6 Best Inbound Call Tracking Software Tools for Marketers
Tracking inbound phone calls involves identifying which marketing efforts generate the most valuable leads. With the right software, you can link phone calls to specific ads, keywords, and campaigns and start making data-backed decisions.
Below, we’ll cover the six best inbound call-tracking software solutions.
1. Analytic Call Tracking
Analytic Call Tracking helps marketers and agencies track and analyze inbound calls by connecting them to specific ad sources. It provides detailed attribution data, allowing businesses to identify which marketing efforts generate the most calls, optimize ad spend, and improve lead conversion.
The call tracking solution supports tracking across online and offline channels, including pay-per-click (PPC), search engine optimization (SEO), social media, billboards, TV ads, direct mail, and other advertising sources.
Key Features
- Call tracking & attribution: Tracks inbound calls from online ads, SEO, PPC, social media, and offline marketing channels.
- Call recording & reporting: Records calls and provides data analysis to assess lead quality and customer interactions.
- Dynamic number insertion: Generates trackable phone numbers to track digital marketing campaigns based on traffic sources.
- Keyword tracking: Identifies which search terms drive phone calls to improve paid search performance.
- Call disposition & whisper messages: Categorizes calls by the outcome and plays pre-recorded messages to agents before they answer.
- Call routing & interactive voice response (IVR): Routes calls based on pre-set conditions or rings multiple phones simultaneously.
- Automated client billing & white labeling: Enables agencies to manage client billing, customize domains, and automate invoicing.
Pricing Plans
- Starter plan ($29/month): Includes 15 call flows, call recording, voicemail, whisper messages, spam blocking, and two-way SMS.
- Pro plan ($79/month): Adds DNI, keyword tracking, IVR call flow builder, advanced reporting, and Google Ads & Microsoft Ads integration.
- Agency plan ($199/month): Includes white-labeling, custom domain, client billing, Stripe integration, and automated invoicing.
Pros
Analytic Call Tracking gives businesses complete visibility into how inbound calls contribute to conversions. Marketers can track calls across online and offline sources, ensuring they invest in the channels that drive the most leads.
The software includes essential call-tracking features such as attribution, recording, reporting, and keyword tracking. Agencies benefit from white-labeling, automated billing, and a client portal, making it easy to manage multiple accounts.
Sign up for free and test out the platform’s features.
2. Invoca
Source: Invoca.com
Invoca is built for enterprises and call centers that need advanced call tracking, AI-powered conversation analysis, and intelligent call routing. It helps businesses improve customer experience, optimize call handling, and uncover insights from inbound calls.
Unlike basic call-tracking solutions, Invoca offers customizable data tracking, pay-per-call integrations, and cost-saving features. However, its enterprise focus and higher costs make it less suitable for small businesses or agencies.
Key Features
- Phone number management: Provides local and toll-free numbers and allows businesses to port existing numbers.
- Visitor & keyword tracking: Identifies which search terms and website visitors drive phone calls.
- Multi-channel call attribution: Connects inbound calls to various marketing campaigns for accurate tracking.
- Call routing & IVR: Routes calls based on preset conditions, including geo-routing, call scheduling, and interactive voice response.
- Advanced reporting & call analytics: Captures call data, call recordings, and in-depth analytics to assess marketing performance.
Pricing
Invoca does not disclose its pricing publicly. Their pricing plans depend on call volume, integrations, and additional features.
Pros
Invoca provides call tracking, AI-driven analytics, and intelligent call routing, making it suitable for enterprises handling high call volumes. Users appreciate its customizable phone number management, detailed reporting, and reliable support team.
Many businesses also highlight Invoca’s superior dashboard and implementation support, which makes tracking and campaign management easier.
Cons
Invoca’s enterprise-focused model and contract requirements make it less accessible for small businesses. Users find certain steps repetitive, especially when managing thousands of campaigns. Some report challenges with setting user permissions, making account management complex.
Additionally, the platform lacks a dedicated customer support email, making it harder to reach representatives directly.
3. CallRail
Source: Callrail.com
CallRail tracks inbound calls and attributes them to specific ads, campaigns, and keywords. Businesses use it to measure ROI, adjust ad spend, and improve lead quality. Businesses, including marketing agencies and multi-location companies, can rely on CallRail to understand which marketing efforts drive phone calls.
This call-tracking tool also provides AI-powered conversation intelligence and form tracking. It transcribes and analyzes calls to highlight keyword trends, customer intent, and sentiment, giving businesses deeper insights into their inbound leads.
Key Features
- Call tracking & attribution: Ties phone calls to specific marketing campaigns and keywords.
- Conversation intelligence: Transcribes and analyzes call content to identify customer intent and lead quality.
- Form tracking: Connects website form submissions to marketing campaigns for complete lead attribution.
- Lead center: Consolidates customer calls and form submissions into one inbox for easier follow-ups.
- Mobile app: Allows businesses and agencies to manage call tracking and reporting from anywhere.
Pricing Plans
- Call tracking ($50/month): Includes five local numbers and 250 minutes.
- Call tracking + Conversation intelligence ($100/month): Adds call transcriptions and keyword analysis.
- Call tracking + Form tracking ($100/month): Includes form tracking to connect website submissions with campaigns.
- Call tracking complete ($150/month): Includes all features for full-service call tracking and lead attribution.
Pros
CallRail makes call tracking easy with an intuitive interface and simple setup. Businesses and agencies can quickly connect phone calls to specific marketing efforts without a steep learning curve. The call recording and transcription features help businesses qualify leads and improve customer interactions.
The mobile app allows users to track calls and manage reports from anywhere. Agencies appreciate the platform that clients can easily use, and CallRail’s customer support team actively improves the product based on user feedback.
Cons
Users report high spam volumes and robocalls, making it harder to track real leads. Some also experience issues with dynamic number insertion, which occasionally fails to collect attribution data. The reporting features lack depth, limiting how much users can analyze call performance.
CallRail does not offer a full-featured free trial, making it difficult for businesses to test the platform before committing to a pricing plan.
4. WhatConverts
Source: Whatconverts.com
WhatConverts tracks calls, form submissions, and live chats so businesses can see exactly where their leads come from. It helps marketing agencies and business owners measure campaign performance by tying every lead to its source, whether from PPC ads, organic search, or social media.
This call-tracking software includes lead management, reporting dashboards, and eCommerce tracking. Businesses can track which campaigns bring in the most revenue, helping them invest in high-performing marketing channels.
Key Features
- Call tracking & recording: Tracks which ads, keywords, and campaigns drive phone calls.
- Form & chat tracking: Captures leads from web forms and live chat to provide a complete view of lead sources.
- Keyword call tracking: Identifies which PPC campaigns generate the most inbound calls.
- Lead management dashboard: Organizes leads and prioritizes follow-ups based on engagement and source.
- eCommerce tracking: Integrates sales data to track which campaigns generate the highest revenue.
- Customizable reporting: Provides real-time insights with scheduled reports and custom dashboards.
Pricing Plans
- Call tracking plan ($30/month): Tracks phone calls with call recording, dynamic number insertion, and campaign-level reporting.
- Plus plan ($60/month): Tracks calls, forms, chat, and eCommerce leads and includes Google Ads tracking and lead management tools.
- Pro plan ($100/month): Adds call flows, advanced reporting, scheduled reports, API access, and HIPAA/GDPR compliance.
- Elite plan ($160/month): Includes multi-channel attribution, customer journey tracking, and page view data for each lead.
Pros
WhatConverts tracks and organizes all inbound leads, not just phone calls. Agencies and businesses can monitor PPC, SEO, and social media performance in one dashboard.
Users appreciate its Google Ads integration and lead management tools. Many users also praise its responsive customer support team, which quickly helps with setup and troubleshooting.
Cons
New users often find it difficult to generate reports until they become familiar with the platform. The system only allows one email address per agency account, which limits team access. Businesses tracking multiple websites under one account may struggle to separate data for each site.
5. CallTrackingMetrics
Source: Calltrackingmetrics.com
CallTrackingMetrics tracks which marketing campaigns generate phone calls and helps businesses manage call handling with automated workflows, real-time monitoring, and advanced analytics. It includes a built-in softphone, customizable call routing, and spam detective, a tool that filters out spam calls to improve data accuracy.
Key Features
- Call tracking & attribution: Identifies which campaigns, ads, and keywords drive inbound calls.
- Automated call flows: Routes calls based on business hours, caller behavior, or campaign rules.
- Real-time analytics & reporting: Tracks call performance and provide detailed insights into lead quality.
- Softphone & Live call monitoring: Let teams manage and monitor calls directly from the platform.
- Custom call routing: Directs calls to the right agents based on specific criteria.
Pricing Plans
- Marketing lite ($79/month): Provides essential call tracking, call recording, forwarding, IVR routing, and Google and Microsoft integrations.
- Marketing pro ($179/month): Adds conversation intelligence, white-label options, form tracking, and automation tools.
- Sales Engage ($329/month): Includes advanced sales tools such as a customizable softphone, smart dialer, live coaching, and dynamic call scripts.
- Enterprise ($1,999/month): Offers unlimited sub-accounts, a dedicated account management team, and extended onboarding support.
Usage fees apply separately and increase with call volume.
Pros
CallTrackingMetrics provides detailed call tracking, automated workflows, and strong reporting features, making it a solid choice for sales teams and businesses handling a high volume of calls. Users value the customizable dashboards, real-time call monitoring, and flexible call routing options.
Customer support quickly resolves most onboarding and technical issues, especially for businesses on higher-tier plans.
Cons
The interface is not intuitive, and some users struggle to navigate settings and reports without assistance. Setting up the platform takes time, and filtering data for specific call types can be difficult.
Lower-tier plans receive limited support, and some users report long wait times for technical assistance. The mobile app also lacks some of the functionality available on the desktop version.
6. 800.com
Source: 800.com
800.com provides toll-free and vanity phone numbers for businesses that want to improve customer communication and brand recognition. It offers call tracking, multi-channel attribution, and analytics to help businesses see which marketing efforts drive the most calls.
Unlike other call-tracking platforms, 800.com focuses on phone number management. Businesses can register, track, and forward toll-free numbers, making it easy to manage customer calls from a single platform.
Key Features
- Multi-channel call attribution: Tracks which marketing channels generate the most phone calls.
- Phone number management: Offers local and toll-free numbers and allows businesses to port existing numbers.
- Call analytics & reporting: Provides call data, call recording, and conversation intelligence to analyze call performance.
- Call forwarding: Routes calls to any phone number to ensure businesses never miss an important lead.
- Vanity phone numbers: Lets businesses secure easy-to-remember toll-free numbers to improve brand visibility.
Pricing Plans
- Personal plan ($23/month): Includes 1 toll-free number, 1,000 minutes, 1 user, and 1 extension.
- Small business plan ($59/month): Offers 3 toll-free numbers, unlimited minutes, 3 users, and 3 extensions.
- Pro plan ($149/month): Includes 5 toll-free numbers, 5,000 minutes, unlimited users, and unlimited extensions.
Pros
800.com allows businesses to set up, track, and forward calls from a single dashboard. Users find the platform easy to use, and the call tracking and analytics tools help measure marketing performance. The customer support team responds quickly, helping businesses resolve issues efficiently.
Cons
Some users struggle with call forwarding setup, but most issues result from user error rather than platform limitations. Others wish they had known they could purchase toll-free numbers outright instead of renting them. Overall, users report few technical problems with the platform.
Why Should You Use Inbound Call Tracking Software?
If you run marketing campaigns but don’t track phone calls, you’re wasting money. Businesses that rely on inbound calls need to know which ads, keywords, and marketing channels drive the most valuable leads. The best call-tracking software connects every call to its source, helping businesses eliminate wasted ad spend, improve lead quality, and close more sales.
Here are the reasons why inbound call tracking should be part of your strategy:
Identify Which Marketing Campaigns Generate the Most Calls
Many customers prefer to call before making a decision. Call tracking ties every call to a specific ad, keyword, or landing page, so you know which marketing campaigns bring in the most qualified leads.
Stop Wasting Budget on Underperforming Ads
If you don’t track calls, you could be spending thousands on ads that don’t convert. The best call tracking software pinpoints which ads drive real leads and which ones don’t, so you can shift the budget to high-performing campaigns.
Improve Customer Experience and Increase Conversions
Call tracking software records and analyzes conversations, helping businesses train sales teams, improve call handling, and respond to leads more effectively. Better conversations mean more conversions and higher customer satisfaction.
Get a Complete View of the Customer Journey
Most customers don’t convert after a single interaction. They might click an ad, browse your website, read reviews, and then call your business. Without call tracking, you only see part of the picture. The best call-tracking software connects online and offline interactions so you can see how customers move through your sales funnel.
Turn More Phone Calls Into Sales With Analytic Call Tracking
Most businesses rely on phone calls to close deals, but without tracking, you can’t see which marketing strategies bring in the most valuable leads. Wasted ad spend, low-quality calls, and missed sales opportunities add up fast. Detailed call analytics show exactly which campaigns work so you can optimize your budget and increase conversions.
Analytic Call Tracking captures real attribution data, so you know which ads, keywords, and channels drive the most profitable calls. Instead of relying on assumptions, you get clear insights into what’s working and what’s not.
Why Choose Analytic Call Tracking?
- Connect inbound calls to specific ads, landing pages, and keywords to measure ROI accurately.
- Record, analyze, and categorize calls to identify high-value leads and improve customer interactions.
- Shift your budget away from underperforming campaigns and invest in marketing strategies that generate real revenue.
- Sync with Google Ads, Microsoft Ads, and automation tools to streamline reporting.
Analytic Call Tracking helps businesses make data-driven decisions. Try it free for 15 days and see how detailed call analytics can improve your marketing strategies.
FAQs About Best Inbound Call Tracking Software
What is inbound call tracking?
Inbound call tracking is a marketing technology that connects phone calls to specific ads, keywords, and campaigns. It assigns unique phone numbers to different marketing channels so businesses can see exactly which efforts drive the most valuable calls and conversions.
Is there an app to track phone calls?
Yes, many call tracking software solutions offer mobile apps that let you track inbound calls, view call analytics, and manage customer interactions from anywhere. Platforms like Analytic Call Tracking provide mobile-friendly options for on-the-go call management.
How does call tracking software work?
Call tracking software assigns unique phone numbers to marketing channels and records where each call originates. It tracks call attribution, records conversations, and analyzes customer interactions, helping businesses optimize ad spend, improve lead quality, and increase conversions.
