Local businesses often depend on phone calls to gain new clients and satisfy current customers. However, it’s difficult to know which marketing channels bring in the most valuable leads. Call-tracking companies solve this by letting you see the path each caller takes.
Tools like inbound call tracking record data on keywords used, campaign performance, and call outcomes. When business owners have this level of detail, they can reduce their efforts on low-performing channels and focus on high-performing ones.
In this article, we’ll discuss the best call-tracking software solutions and the features they offer to businesses.
What Is Call-Tracking Software?
Call-tracking software lets business owners record and analyze phone calls from different marketing campaigns. The software assigns unique phone numbers to channels. These could be used on a website, a paid ad, or even a direct mail piece.
When someone calls one of these numbers, the system records important details, like which campaign generated the call and how long it lasted. This helps business owners identify which channels bring in leads that convert to paying clients.
How Does Call-Tracking Software Work?
Many call-tracking companies offer advanced reporting features so users can see call volume and caller location. These features include:
Dynamic Number Insertion
Dynamic number insertion (DNI) is a feature that shows different phone numbers based on a user’s source. For instance, a visitor from a social media ad will see one number, while someone arriving through a search engine sees another. When a call is made, DNI captures data such as:
- Call source: Google ads or social media
- Call duration: Total minutes spent on the call
- Caller location: City or region
Data Recording and Integration
Most tools include call recording for training and review. Business owners can listen to real conversations, spot common questions, and improve customer service. Some call-tracking solutions link with customer relationship management (CRM) systems to match calls with customer records.
What Are the Benefits of Call-Tracking Solutions?
Local service providers, like HVAC companies, real estate agents, and dental clinics, depend on phone inquiries for new customers. With call tracking, owners can:
- Place funds in channels that create high-value leads.
- Check recorded conversations to spot common concerns.
- Train staff and use real examples to demonstrate calls to the sales team.
- Combine data with CRM systems or digital ad platforms.
With call-tracking software, owners and marketing teams have data to know where calls come from. They can use this to improve the customer experience.
Top 10 Call-Tracking Software Companies
The right call-tracking software can improve how businesses manage their marketing efforts. We’ve compiled a list of the ten best call-tracking companies to choose from.
1. Analytic Call Tracking
Among the industry leaders, Analytic Call Tracking stands out as the best inbound phone call-tracking software for companies of all sizes. It links calls to specific advertising efforts, helping businesses measure campaign success and improve ROI.
With support for online and offline channels, the software caters to industries including home services and legal firms.
Key Features
Analytic Call Tracking excels in providing precise call attribution. The DNI feature assigns special phone numbers to campaigns to identify which channels drive the most calls.
The software also covers digital and traditional sources like search engine optimization (SEO), pay-per-click (PPC), and radio ads. This gives the users a complete view of the marketing performance of their business.
This platform analyzes and categorizes calls. Analytic Call Tracking features, such as call recording, call disposition tagging, and detailed reporting, evaluate campaign outcomes. Users can also export reports in multiple formats.
Analytic Call Tracking supports two-way SMS texting so businesses can engage with customers in real time. The tool keeps personal and business communications separate. It also enables MMS messaging and SMS opt-ins.
Pricing
Analytic Call Tracking has three flexible pricing plans. The Starter Plan costs $29 per month and includes core features like call tracking and voicemail.
The Pro Plan, priced at $79 per month, adds advanced features like DNI, keyword tracking, and integrations with Google Ads and Zapier.
For agencies, the Agency Plan costs $199 per month and includes white-labeling, client billing, and other customization options. All plans include a 15-day free trial so businesses can explore the software risk-free.
Pros
Analytic Call Tracking supports online and offline campaigns, integrates with CRM and ad platforms, and offers flexible plans to cater to different business sizes.
Get a 15-day free trial on any plan or book a demo online to see if this platform is compatible with your business.
2. CallRail
CallRail is a call tracking and marketing analytics platform that helps businesses attribute leads to specific campaigns. It supports tracking for calls, texts, forms, and chats, offering a unified view of lead generation. CallRail is helpful for businesses that need actionable data to improve their marketing strategies and customer interactions.
Source: Callrail.com
Key Features
CallRail monitors and attributes phone calls to individual campaigns to help businesses measure ROI. Its form-tracking feature connects website submissions to campaigns and provides a complete picture of lead attribution.
The company uses AI-powered conversation intelligence to transcribe and analyze calls, offering insights such as sentiment analysis and keyword trends. The lead center consolidates all customer communications into one inbox to monitor interaction management and follow-ups.
Pricing
CallRail provides four pricing tiers:
- Call tracking: $50/month, includes 5 local numbers and 250 minutes.
- Call tracking + Conversation intelligence: $100/month, adds call transcripts and keyword analysis.
- Call tracking + Form tracking: $100/month, includes form builder and tracking.
- Call tracking complete: $150/month, offers all features for a full-service tracking solution.
Pros
CallRail’s user-friendly interface and features like call recording and transcription make it a helpful tool for tracking campaign performance. The mobile app and customer service enhance its usability for agencies and clients.
Cons
Spam calls can disrupt tracking, and the reporting tools lack advanced analysis. Occasional issues with dynamic number insertion and trial limitations have been noted by users.
3. WhatConverts
WhatConverts is a tracking platform that consolidates data from multiple channels, including calls, forms, chats, and eCommerce transactions. This dashboard helps businesses identify which marketing efforts generate the most valuable leads.
Source: Whatconverts.com
The platform caters to marketing teams, agencies, and eCommerce businesses that need detailed tracking data and reporting tools for their marketing efforts.
Key Features
WhatConverts tracks leads from phone calls, web forms, and live chats, providing a full view of lead sources. With eCommerce tracking, businesses can integrate sales data to identify the most profitable campaigns. This feature also provides actionable insights for better resource allocation.
The platform also supports users in prioritizing follow-ups and evaluating marketing success. Customizable reporting and real-time insights allow businesses to monitor performance and adjust campaigns.
Pricing
Their pricing plan includes the Call Tracking plan at $30/month, the Plus plan at $60/month, the Pro plan at $100/month, and the Elite plan at $160/month.
Pros
WhatConverts tracks multiple lead sources with an intuitive interface and detailed reporting tools. Users value its responsive customer support and real-time insights.
Cons
The platform’s integration options are somewhat limited compared to competitors, and some features may require a learning curve. Pricing could also be a concern for smaller businesses with growing lead volumes.
4. Invoca
Invoca is a conversation intelligence platform that connects inbound calls to digital campaigns. This software is suitable for businesses that attribute calls to specific ads, keywords, and campaigns. Invoca analyzes conversations and tracks customer interactions to produce actionable insights that help improve marketing performance.
Source: Invoca.com
Key Features
Invoca’s AI conversation analytics analyze calls to reveal customer intent and sentiment, providing data to refine messaging. Interaction management tools, including call routing, recording, and monitoring, help businesses provide efficient customer experiences.
Pricing
Invoca has three pricing tiers: Pro, Enterprise, and Elite. Each tier includes varying features such as call tracking, AI analytics, and intelligent routing. Detailed pricing information is not disclosed publicly.
Pros
Invoca’s AI tools call attribution features, and integration with various platforms make it a suitable choice for marketing optimization.
Cons
The platform’s extensive features may require time to learn, and technical expertise may be required for more complex integrations. Pricing transparency is limited, as quotes are only provided through direct inquiries.
5. Ringba
Ringba helps businesses, call centers, and marketers handle high call volumes. It provides real-time call routing, customizable interactive voice response (IVR) setups, and instant caller data for personalized conversations. Agencies can use white labeling to present the platform under their brand and serve multiple clients.
Source: Ringba.com
Key Features
Ringba offers customizable IVR setups that personalize caller experiences and deliver instant caller data for conversations. It also provides thorough analytics so teams have the information they need to optimize campaigns and improve conversions.
Pricing
Ringba offers a Business plan that begins at $147 per month, and the Professional plan starts at $297 per month. Meanwhile, the Enterprise plan includes custom pricing for organizations with specific requests.
Each plan applies usage rates for local and toll-free minutes, call recording, and caller profile pulls.
Pros
Ringba produces detailed call management options and scalable plans. It suits businesses that need accurate tracking and flexible routing.
Cons
The platform’s extensive features may require time to learn, and technical expertise may be required for more complex integrations.
6. CallTrackingMetrics
CallTrackingMetrics (CTM) tracks customer interactions through calls, texts, and forms. It integrates with tools like Google Ads, HubSpot, Salesforce, and Zoom. Teams will have a single place to gather data and analyze marketing performance.
Source: Calltrackingmetrics.com
CTM uses AI features to find high-value interactions, helping businesses focus on the most promising leads.
Key Features
CTM provides dynamic number insertion for accurate call attribution. Their services also include call recording with transcription for deeper analysis and text messaging for direct engagement.
Users can also set up intelligent routing to connect customers with the right agents based on caller demographics or other criteria.
Pricing
CTM’s pricing plans consist of:
- Marketing Lite starts at $79 per month
- Marketing Pro at $179 monthly
- Sales Engage at $329 monthly
- Enterprise plan at $1,999 per month
Each tier unlocks more features and includes separate usage fees. Costs can increase if a business handles large lead volumes.
Pros
CallTrackingMetrics integrates well with popular marketing platforms and has an easy interface for daily use.
Cons
CTM’s advanced reporting can take time to master, and higher call volumes may lead to increased expenses.
7. CallFire
CallFire is a cloud-based communication platform that combines voice and SMS tools for outbound campaigns. Users can distribute recorded messages to large lists with the voice broadcast tool or create targeted campaigns with SMS.
The software also monitors inbound calls, showing which campaigns drive the most responses.
Source: Callfire.com
Key Features
CallFire supports voice broadcasts, SMS messaging, and inbound call tracking. Its interface helps users set up campaigns quickly, while integrated call analytics offer insights into campaign performance. It also includes an IVR feature for automated call management.
Pricing
CallFire’s pay-as-you-go model charges $0.06 per minute or text. You can also choose a monthly plan, which can range from $99 and scale up to $599. All plans include inbound call recording and unlimited contacts.
Pros
Many users find CallFire’s interface easy to navigate. It is beneficial for small or mid-sized businesses that need an uncomplicated approach to voice and SMS campaigns.
Cons
CallFire’s reporting tools aren’t satisfactory compared to those of some competitors. Plus, the customer support response time may be slower than expected.
8. Convirza
Convirza helps optimize marketing strategies and customer engagement by analyzing calls and linking them to specific campaigns. It provides valuable insights into performance and return on investment.
Its AI-driven tools evaluate call content, identify missed opportunities, and highlight areas for improvement.
Source: Convirza.com
Key Features
Convirza links calls to marketing campaigns to show which efforts produce the best results. Its AI-powered Conversation Analytics evaluates call content, scores leads, and highlights areas for agent training. The Opportunity Assistant tool detects missed sales opportunities to enable timely follow-ups that increase conversions.
The software includes Spam Guard to filter out unwanted calls. Its privacy safeguards protect customer data and comply with regulations. Convirza suits industries that handle sensitive information.
Pricing
Convirza offers flexible pricing plans, including:
- Starter plan: At $29 per month, this plan is suitable for small businesses. It includes phone numbers for $3 each and a per-minute rate of $0.08.
- Professional plan: Priced at $99 per month, this plan provides increased value with phone numbers for $2 each and a reduced per-minute rate of $0.06.
- Agency plan: This plan costs $149 per month and includes 600 prepaid minutes, with additional minutes billed at $0.05 per minute.
- Conversation analytics: This advanced plan requires custom pricing depending on the business.
Source: Convirza.com
Pros
Convirza’s intuitive dashboard lets teams set up and manage campaigns. Its analytics deliver actionable insights into customer interactions, and its customer support team responds quickly to issues.
Cons
New users might find the platform’s extensive features difficult to use. Some businesses consider the pricing higher than competitors. Teams may underutilize certain tools if they do not fully explore the platform’s capabilities.
9. CallAction
CallAction helps businesses engage with leads through calls, texts, and emails. The platform automates responses to inbound inquiries, allowing teams to respond quickly and maintain engagement. Drip campaigns nurture leads over time, while data enrichment tools provide deeper insights into customer needs.
Source: Callaction.co
Key Features
CallAction automates follow-ups by sending texts or emails immediately after a lead inquiry. It records all interactions, giving businesses clear records for tracking progress. Drip campaigns maintain contact with leads who are not yet ready to convert.
Pricing
The company offers three pricing plans.
- Solo Advanced: Costs $269 per month and supports one user with 200 new contacts.
- Team Pro: This plan is for sale at $599 per month and supports three users with 500 new contacts.
- Group Ultimate: This plan sells for $2,999 per month and supports 30 users with 1,500 new contacts.
All plans include unlimited calls and texts.
Pros
CallAction provides quick lead engagement, creative campaign tools, and helpful automation features. The platform also supports resources like Facebook groups.
Cons
Teams new to automation may struggle with setup. The extensive features can feel overwhelming, and some businesses hesitate to personalize messages due to privacy concerns.
10. CallScaler
CallScaler provides a scalable and affordable call-tracking solution for businesses and agencies. It helps manage high-volume campaigns. Their software supports various industries by offering tools for tracking performance, managing calls, and billing clients effectively.
This platform is suitable for businesses that need multiple tracking numbers and custom solutions for call routing and campaign management.
Source: Callscaler.com
Key Features
The platform offers AI call summaries, which automatically transcribe and summarize calls for faster reviews. Client portals also let clients view call data directly.
Businesses can use call recording for quality assurance and robocall blocking to prevent spam calls. Agencies can also customize the platform with white labeling.
Pricing
Source: Callscaler.com
CallScaler has three pricing plans:
- Business plan: $59/month, includes call flows, tracking, AI summaries, and a $20 usage credit.
- Client Pro plan: $99/month, adds client portals, pay-per-call billing, and a $50 usage credit.
- Unlimited plan: $499/month, includes unlimited clients, custom SLAs, and a $250 usage credit.
Pros
CallScaler is suitable for lead-generation marketers. The call flow setup is intuitive, and its new Lifetime plans are a reasonable one-time investment. Users appreciate its affordability, ease of use, and responsive customer support.
Cons
Usage prices are higher than competitors, and monthly costs for tracking numbers could be lower. The lack of round-robin call distribution is a drawback for some users.
Call-Tracking Software Features to Look For
Call-tracking software should provide features that help businesses measure performance and improve customer interactions. Check out the key features you should look for.
Lead Source Analysis
Inbound call tracking helps businesses understand where calls come from. It identifies high-performing campaigns and provides insights into customer behavior so businesses can focus on efforts that generate the best results.
Dynamic Number Assignment
This feature designates unique phone numbers for campaigns for precise tracking and attribution. Businesses can identify the most effective channels and adjust their marketing budgets.
Call Recording
When a call is recorded, businesses can review conversations to improve service quality and train staff. Analyzing these calls solves customer concerns and increases conversion rates.
Integration With CRM and Marketing Platforms
Integration with CRM systems and marketing tools centralizes customer data and connects calls to marketing efforts. This provides a complete view of customer interactions.
Advanced Reporting Tools
Reporting features offer real-time updates, customizable dashboards, and actionable insights. These tools help businesses refine strategies and prioritize beneficial opportunities for measurable growth.
How to Choose the Right Call Tracking Software for Your Business
Selecting the right call-tracking software requires a thoughtful evaluation of your business goals and operational needs. Here are some steps you can follow.
Identify Your Business Goals
If you need to link calls to marketing campaigns, prioritize features like dynamic number insertion and analytics. Choose platforms with white labeling and account management tools if you manage multiple clients.
Evaluate Integration and Scalability
Check if the software integrates with your existing tools, such as CRMs or Google Ads. Select software that scales with your business if you expect call volumes or team size to grow.
Compare Pricing and Support
Look at pricing structures, including usage fees for features like call recording. Choose a plan that matches your budget and anticipated usage. Look for platforms with responsive customer support and an intuitive interface.
Test the software during a trial or demo to assess whether it fits different marketing channels.
Can Inbound Call Tracking Improve Marketing Campaigns?
Yes, inbound call tracking can improve marketing campaigns. By linking phone calls to campaigns, businesses gain insights into which ads, keywords, or channels generate the most engagement. This helps allocate budgets to strategies that work and improve a company’s performance.
Below is a quick summary of how inbound call tracking refines marketing strategies and improves the outcomes of various businesses.
Track Campaign Performance
Inbound call tracking shows which ads, keywords, or channels generate the most calls. Linking calls to campaigns provides clear data on return on investment. Through this, businesses allocate budgets to strategies that perform well.
Analyze Customer Behavior
Call tracking reveals caller location, call duration, and peak times. These insights help businesses understand customer preferences and adjust campaigns. Dynamic number insertion connects online efforts to offline results. This gives a full picture of customer behavior.
Enhance Messaging and Training
Phone call conversions help businesses improve messaging and train agents. Teams can see call metrics and identify common questions or objections to create more effective marketing strategies and customer interactions.
Optimize Marketing Spend
Inbound call tracking helps businesses focus on high-performing strategies. It improves lead quality, enhances campaign outcomes, and turns inbound call traffic data into actionable insights.
Turn Calls Into Conversions With Analytic Call Tracking
Stop guessing which marketing efforts drive the most calls. Use Analytic Call Tracking to pinpoint your most effective campaigns, track every call to its source, and optimize your ad spend.
The company delivers the data you need to:
- Prove return on investment (ROI): Demonstrate the effectiveness of your marketing on revenue.
- Improve lead quality: Identify and prioritize high-value leads.
- Make data-driven decisions: Optimize budgets, refine strategies, and achieve better results.
With Analytic Call Tracking, you’ll get full hands-on support, which enables you to track calls from all sources, including online ads, SEO, social media, and offline campaigns. The platform provides detailed insights into call data, such as call duration, caller location, and conversion rates.
Ready to see Analytic Call Tracking in action?
Try 15 days for free or book a demo today!
FAQs About Call-Tracking Software
What is call tracking and how does it work?
Call tracking identifies the source of incoming calls, such as online ads or specific keywords. This data helps businesses understand which marketing efforts are most effective.
Is there an app to track phone calls?
Yes, many call-tracking tools include mobile apps. Apps like Analytic Call Tracking allow businesses to track call performance, access analytics, and manage campaigns from mobile devices.
What converts call tracking?
Call tracking links phone numbers to marketing campaigns. When a customer calls, the system records the source, such as an ad or keyword. This data helps businesses measure campaign effectiveness and convert leads into customers.
How does Invoca call tracking work?
Invoca tracks and analyzes phone calls using technologies like dynamic number insertion. However, Analytic Call Tracking offers a more user-friendly solution.
