If you’re running paid ads, local search engine optimization (SEO), or direct mail campaigns, chances are your phone is ringing. But unless you know which campaign caused each call, you’re flying blind with your marketing budget.
Call tracking software fixes that. It tells you exactly which ad, keyword, or channel led to the phone ringing so you can focus your budget on what brings in qualified leads and improves your marketing ROI (return on investment).
In this post, we’re comparing three call-tracking platforms that help with this: CallRail, CallTrackingMetrics, and Analytic Call Tracking.
Each one helps you track incoming calls, but the way they handle attribution, reporting, and automation is different. Choosing the right platform gives you invaluable insight into customer behavior and campaign effectiveness.
What Is CallRail?
CallRail helps marketers and businesses figure out which campaigns are driving phone calls. It’s known for its simple setup and clean interface, making it accessible even for teams with limited tech experience.
The platform uses dynamic number insertion (DNI) to track where each call is coming from. Whether it’s a Google Ad, a Facebook post, or a landing page, CallRail ties the call back to the original source. You also get access to conversation transcriptions, lead tracking, and campaign reporting.
Key Features
- A lead center to manage, assign, and prioritize inbound leads
- Conversation intelligence for real-time call transcriptions
- Reporting tools that track calls, texts, and form submissions by campaign
- Keyword-level tracking for paid search and SEO efforts
- Simple user experience with quick setup
CallRail works well for businesses that need reliable tracking without a complex setup. However, it falls short when it comes to linking calls to revenue, which can leave gaps in campaign performance data.
What Is CallTrackingMetrics?
CallTrackingMetrics is built for businesses that want to manage calls across teams, regions, or campaigns with more flexibility. It’s often used by companies handling higher volumes of calls or working across different time zones and locations.
The platform includes advanced call routing, allowing calls to be sent based on time of day, caller location, or other conditions. It also offers a softphone so team members can make and receive calls from a browser or mobile device. With support in over 80 countries, it’s well suited for businesses serving a global audience.
Key Features
- Advanced call routing with rules based on location, schedule, or caller behavior
- Softphone for handling calls without traditional phone systems
- Global availability in more than 80 countries
- Integrations with Salesforce, HubSpot, Marketo, and other tools
- An open application programming interface (API) for building custom workflows
CallTrackingMetrics provides flexibility in how you handle and manage calls. Some setup steps, especially around routing and integrations, may require more time to configure properly.
What Is Analytic Call Tracking?
Analytic Call Tracking helps businesses and agencies trace each phone call back to the exact marketing source that triggered it. It works across both online and offline channels, including paid search, organic traffic, social media, direct mail, radio, and television.
The platform focuses on giving users clear data tied to real outcomes. You can track which leads convert, assign revenue to specific sources, and access detailed reports that help guide marketing decisions.
Key Features
- Call tracking across digital and offline marketing channels
- Keyword-level attribution using dynamic number insertion
- Call recording, call disposition tagging, and whisper messages
- White labeling and automated billing for agencies
- Integrations with ad platforms, customer relationship management (CRM) platforms, and custom systems via API.
ACT includes more advanced features for agencies and marketing teams that want to automate reporting, manage multiple clients, and track revenue from both online and offline efforts. It’s known for having a user-friendly interface that makes setup and daily use easier, even for those new to call attribution.
Feature Comparison: CallRail vs CallTrackingMetrics vs Analytic Call Tracking
Each platform tracks phone calls, but differences in attribution, routing, reporting, and integrations affect day-to-day usability. Let’s compare CallRail, CallTrackingMetrics, and Analytic Call Tracking across key features.
Call Tracking and Attribution
All three platforms use dynamic number insertion to identify which ads, pages, or sources lead to a phone call. CallRail and CallTrackingMetrics handle this well, especially for digital campaigns where basic attribution is enough.
Analytic Call Tracking takes it further by linking calls to revenue. You can see whether a lead booked an appointment, made a purchase, or took another action after the call. This makes it easier to measure which marketing campaigns deliver results.
Lead Attribution and Keyword Tracking
CallRail tracks keywords from phone conversations and highlights which search terms led to a call. It also supports form tracking so you can see leads coming in from multiple channels.
CallTrackingMetrics includes keyword tracking for paid search campaigns and can pull in data from forms and chats. It gives you more visibility into lead sources across different touchpoints.
Analytic Call Tracking offers the most flexibility. It tracks keywords across Google Ads, SEO, and even offline sources. You’ll see exactly which terms led to a call and whether that caller became a qualified lead or customer.
Call Recording, Transcription, and Call Coaching
Once the phone rings, the real insight comes from what’s said during the call. That’s where recording and transcription features come into play.
CallRail automatically records calls and uses transcription to pull out keywords and phrases. This helps you review conversations, spot patterns, and identify areas where your team can improve.
CallTrackingMetrics also offers call recording and transcription, along with extra tools like live call monitoring and scorecards. These features can help sales teams review performance and identify ways to improve conversations with leads.
Analytic Call Tracking includes call recording as part of all plans and adds whisper messages and call disposition tagging. These tools give teams more context before answering and help categorize calls afterward for cleaner reporting.
Call Routing, Interactive Voice Response, and Automation
When leads call in, fast and accurate routing helps set the tone for the conversation. The more control you have over where calls go, the easier it is to avoid delays.
CallRail supports basic routing options, which work well for small teams or single-location businesses. You can direct calls to different numbers or team members based on availability or campaign source.
CallTrackingMetrics offers more routing flexibility. You can route calls by location, time of day, or past caller behavior. It also includes interactive voice response (IVR), allowing callers to use a menu to select where they want to be directed.
Analytic Call Tracking offers similar routing tools, along with whisper messages and call flow customization. You can build call paths that match how your team handles leads, with options to adjust settings quickly when needed.
Reporting and Analytics
Call tracking is only useful if the data is clear and easy to apply. That’s where reporting tools come into play.
CallRail offers campaign-level reports that show total calls, form submissions, texts, and cost per lead. You can filter by source, timeframe, or campaign to see which efforts are driving results.
CallTrackingMetrics gives you more flexibility with custom reports. You can break down data by agent, location, or call outcome and spot trends across different campaigns.
Analytic Call Tracking connects call data to conversions and revenue. Reports update in real time, so you can review performance and adjust campaigns while they’re still active.
Integrations and Compatibility
Integrations help bring everything into one place so you’re not juggling multiple dashboards. The more integrations available, the easier it is to manage data across campaigns.
CallRail integrates with over 50 marketing and analytics tools, including Google Ads, HubSpot, Salesforce, and Google Analytics. It also offers an open API if you need to build something custom.
CallTrackingMetrics supports a wide range of platforms like Microsoft Ads, LinkedIn Ads, Marketo, and Adobe Analytics. It also connects with customer relationship management systems and offers more options for ad platform integrations.
Analytic Call Tracking works with Google Ads, Facebook Ads, customer relationship management tools, and custom-built platforms. It includes full API access, which gives agencies more flexibility when building their workflows.
Pricing Breakdown: CallRail vs CallTrackingMetrics vs Analytic Call Tracking
Pricing can vary depending on the features you need, how many calls you receive, and how many numbers you want to track. Here’s how each platform structures its plans:
CallRail
CallRail offers four pricing tiers based on the level of tracking and AI features you need.
- Call Tracking: $50/month: Includes five local numbers and 250 minutes.
- Call Tracking + Conversation Intelligence: $100/month: Adds call transcriptions and keyword analysis to the lowest-tier plan.
- Call Tracking + Form Tracking: $100/month: Adds form tracking and a custom form builder to the lowest-tier plan.
- Call Tracking Complete: $150/month: Includes all features available.
CallTrackingMetrics
CallTrackingMetrics offers four pricing plans:
- Marketing Lite: $79/month: Call tracking, recording, interactive voice response, and Google Ads integration.
- Marketing Pro: $179/month: Includes conversation analysis, white labeling, and form tracking.
- Sales Engage: $329/month: Adds smart dialer, live coaching, and automated call scripts.
- Enterprise: $1,999/month: Offers unlimited sub-accounts and dedicated account management.
Analytic Call Tracking
- Starter plan: $29/month: Call tracking, call flows, voicemail, recording, and spam blocking.
- Pro plan: $79/month: Adds dynamic number insertion, keyword tracking, and advanced reporting.
- Agency plan: $199/month: Includes white labeling, client billing automation, and custom domain branding.
All plans include a 15-day free trial so you can explore the platform before choosing a plan. You’ll also get a 25 % discount if you choose annual billing.
Start your free trial and see how Analytic Call Tracking supports call attribution, lead management, and client reporting in one platform.
Why Choose Analytic Call Tracking Over CallRail and CallTrackingMetrics?
If you’re managing campaigns across multiple channels and want clear data tied to conversions, Analytic Call Tracking gives you more control. It shows where calls come from and what happens after someone picks up the phone.
You can track leads from social media, direct mail, and other offline campaigns in one dashboard. The platform connects those calls to revenue, making it an essential tool if you want to focus on what drives real results.
It also supports agencies with white labeling, automated client billing, and account management tools. You can handle reporting, branding, and invoicing without jumping between platforms.
Optimize Your Marketing Efforts With Analytic Call Tracking
Choosing a call-tracking platform is easier when you can test it on your own campaigns. Unlike the other platforms, Analytic Call Tracking gives you full access to all core features during a 15-day free trial. You can see how the platform supports your team’s workflow from day one.
Set up tracking numbers, test call flows, review reports, and connect calls to revenue. There’s no credit card required, and setup only takes a few minutes.
If you’re running ads, managing clients, or looking for better insight into your marketing efforts, this trial gives you a clear look at how the platform helps you stay focused on ads that work.
Start your free trial today and see how Analytic Call Tracking improves lead attribution, campaign reporting, and overall performance. Or, book a demo to get a closer look at the features.
FAQs About CallRail vs. CallTrackingMetrics
What is CallTrackingMetrics?
CallTrackingMetrics is a call-tracking platform that helps businesses manage inbound calls, route them based on specific rules, and track performance across campaigns. It’s often used by teams that need more control over routing, reporting, and integrations.
What’s better than CallRail?
CallRail works well for basic tracking, but if you need revenue attribution, automated billing, or support for offline campaigns, Analytic Call Tracking offers more flexibility. It’s built to handle simple and advanced tracking needs in one platform.
What is CallRail tracking?
CallRail tracks phone calls using dynamic numbers tied to specific ads or web pages. It shows you where calls are coming from, records conversations, and helps you analyze which campaigns are driving call volume.
