If you’re running marketing campaigns that generate phone call conversions, you need call-tracking software that tells you which ads, keywords, and channels are driving results. Otherwise, you’re left guessing where your best leads are coming from.
CallRail and WhatConverts are two of the most widely used call attribution platforms, but they serve different needs. Analytic Call Tracking takes call tracking further by providing custom call attribution, real-time analytics, and automated client management.
In this comparison, we’ll break down their features, pricing, and performance so you can see what each option brings to the table.
What is CallRail?
CallRail tracks inbound calls and shows which ads, keywords, or campaigns generate phone calls. It assigns unique phone numbers to each campaign and records conversations, helping businesses analyze customer interactions.
It works well for basic call tracking and keyword analysis, but it doesn’t connect calls to revenue. Marketing agencies that need deeper insights into which leads turn into paying customers will find its reporting incomplete.
Key Features
- Inbound call tracking and attribution for online ads, search engine optimization (SEO), and social media.
- Call transcriptions and keyword analysis.
- Form tracking for lead attribution.
- Lead center to manage calls and form submissions.
If you need simple call tracking, CallRail can work. But without revenue attribution, it won’t tell you which marketing efforts bring in actual sales.
What is WhatConverts?
WhatConverts tracks calls, form submissions, and live chat leads in one platform. It assigns revenue values to each lead, allowing businesses to see which campaigns drive real sales, not just phone calls.
This platform is suitable if you need to track multiple lead sources and measure return on investment (ROI), but it takes longer to set up and can feel complicated to navigate.
Key Features
- Multi-channel tracking for calls, forms, and chat leads.
- Revenue attribution to measure ROI.
- Keyword tracking to identify high-performing pay-per-click (PPC) campaigns.
- Custom reporting with filters for ad spend, keyword performance, and conversion rates.
WhatConverts is helpful if you need a lead dashboard that combines multiple sources, but setup takes time, and reporting requires manual adjustments. Helpful resources are available, but some users find the system harder to navigate.
What Is Analytic Call Tracking?
Analytic Call Tracking (ACT) gives businesses complete control over call attribution, automation, and revenue tracking. It tracks leads from online and offline marketing channels, connects calls to revenue, and streamlines workflows to save time.
Unlike CallRail and WhatConverts, ACT doesn’t just collect lead data. It helps businesses act on it. With real-time tracking, custom call routing, and automated billing, ACT is the best choice for businesses that want deeper insights and hands-off management.
Key Features
- Call tracking and attribution for Google Ads, SEO, social media, and offline campaigns.
- Call recording and reporting for lead quality assessment.
- Dynamic number insertion to track campaign performance.
- Keyword tracking to identify which search terms generate calls.
- Call disposition and whisper messages to categorize and guide calls.
- Call routing and interactive voice response (IVR) for better customer handling.
- Automated client billing and white labeling for agencies.
With ACT, you get more flexibility, better data, and a clearer view of marketing performance than with other call-tracking solutions. The quality of support is highly rated, with fast response times and personalized assistance for users who need help setting up integrations or customizing reports.
Feature Comparison: CallRail vs WhatConverts vs Analytic Call Tracking
Call Tracking and Attribution
CallRail tracks inbound calls and highlights keywords but doesn’t connect calls to revenue. WhatConverts tracks calls, forms, and chat leads while assigning lead values.
Analytic Call Tracking does both and includes offline tracking so you can see the full picture of your marketing performance.
| Features | CallRail | WhatConverts | Analytic Call Tracking |
| Call Tracking | Yes, with unique phone numbers | Yes, tracks calls, forms, and chats | Yes, tracks calls from online and offline sources |
| Lead Attribution | No revenue tracking, just call counts | Assigns revenue values to leads | Tracks calls, assigns revenue, and connects leads to sales |
| Keyword Tracking | Yes, highlights keywords from conversations | Yes, for PPC campaigns | Yes, with AI-powered analysis for SEO and PPC |
| Offline Tracking | Yes | Yes | Yes, tracks calls from TV, radio, and direct mail |
| Call Transcriptions | Yes | Yes | Yes, with keyword spotting |
If you need to know exactly which marketing efforts bring in paying customers, ACT is the best option.
Integrations and Compatibility
If you’re running paid ads, social media campaigns, and SEO efforts, your call-tracking platform should integrate with all of them.
CallRail Integrations
CallRail connects with Google Ads, Facebook Ads, HubSpot, Salesforce, Marketo, and Slack. It works well for tracking digital ad campaigns and seeing which ones drive phone calls. If you rely on e-commerce platforms, CallRail’s compatibility is limited, which could make tracking leads throughout the entire sales process more challenging.
While it integrates with popular customer relationship management (CRM) tools, it does not provide detailed CRM-level attribution, making it harder to track leads as they move from an inquiry to a sale.
WhatConverts Integrations
WhatConverts supports Google Ads, Microsoft Ads, Zapier, HubSpot, Salesforce, and Google Analytics. If you need to track leads through multiple touchpoints, this platform offers strong e-commerce and CRM tracking. However, some integrations require manual setup, which can take extra time.
While WhatConverts connects well with e-commerce platforms, it does not fully automate tracking across all systems, which means you may need to adjust settings or workflows yourself.
Analytic Call Tracking Integrations
Analytic Call Tracking integrates with Google Ads, Facebook Ads, CRMs, and custom platforms, allowing you to track leads from multiple online and offline sources. You can see call activity from digital ads, SEO, social media, TV, radio, and direct mail, giving you a full picture of how your marketing efforts bring in leads.
Unlike CallRail and WhatConverts, ACT offers seamless API access, making it easy for agencies to build custom workflows and automate reporting. If you need a flexible solution that connects with both standard and custom platforms, ACT gives you the most options.
Pricing
CallRail Pricing:
- $50 per month for call tracking with five local numbers and 250 minutes.
- $100 per month for call tracking with conversation transcriptions and keyword analysis.
- $150 per month for complete call tracking with all features.
WhatConverts Pricing:
- $30 per month for basic call tracking.
- $60 per month for tracking calls, forms, and chat leads.
- $160 per month for multi-channel attribution.
Analytic Call Tracking Pricing:
- 15-day free trial on all plans.
- $29 per month for call tracking, call flows, recording, voicemail, and spam blocking.
- $79 per month for dynamic number insertion (DNI), keyword tracking, advanced reporting, and Google Ads integration.
- $199 per month for white labeling, client billing automation, and custom domain branding.
All plans have a 25% discount when paid annually.
ACT lets you test the platform before committing, so you can see firsthand how it helps you track leads and increase conversions.
Why Is Analytic Call Tracking Better Than CallRail and WhatConverts?
CallRail and WhatConverts help you track leads, but they have limitations. CallRail focuses on tracking calls and analyzing conversations but doesn’t track lead value or connect calls to revenue. WhatConverts tracks calls, forms, and chats and assigns lead values, but it takes more effort to set up and can be difficult to use.
Analytic Call Tracking gives you more than just basic tracking. It provides real-time attribution, revenue insights, and automation to help you make data-driven decisions.
What Makes Analytic Call Tracking Better?
- Tracks calls from both online and offline sources like digital ads, SEO, social media, TV, radio, and direct mail
- Connects calls to revenue so you know exactly which marketing efforts bring in paying customers
- Provides real-time tracking so you can adjust campaigns instantly
- Automates client billing and reporting, saving time and reducing manual work
- Routes calls based on lead intent and customer data so you can follow up with high-value leads
- Integrates with Google Ads, Facebook Ads, CRMs, and custom platforms to centralize your data
Instead of juggling multiple platforms and manual reports, ACT puts everything in one place. You get clear, accurate tracking that helps you increase conversions and maximize your marketing budget.
Try The Best Alternative to CallRail and WhatConverts
CallRail and WhatConverts help businesses track calls, but they have limitations. CallRail focuses on phone call tracking and integrates with marketing platforms, while WhatConverts tracks multiple lead types and assigns revenue values. Neither provides full control over call attribution, call handling, and automated client management.
If you need a call-tracking solution that gives you full control over attribution, call routing, and automation, Analytic Call Tracking is a better choice.
Here’s what makes it stand out:
- Keyword tracking: Shows which search terms bring in calls, helping businesses improve Google Ads targeting and SEO strategy.
- Call disposition & whisper messages: Labels calls based on their outcome and plays a quick message to agents before they answer so they know what the call is about.
- Call routing & interactive voice response (IVR): Sends calls to the right team based on set rules or rings multiple phones at the same time so no leads are missed.
- Automated client billing & white labeling: Makes it easy for agencies to bill clients, automate invoices, and customize the platform with their own branding.
If you’re tired of incomplete tracking, messy attribution, and missing key call data, Analytic Call Tracking gives you the control and clarity you need.
You put in the work to generate leads. Make sure you know exactly where they’re coming from. Track every call and grow your business with Analytic Call Tracking.
Try any plan free for 15 days!
FAQs About CallRail vs WhatConverts
WhatConverts vs CallRail?
CallRail is ideal for businesses focused on phone call tracking, while WhatConverts suits businesses that track multiple lead sources and revenue attribution.
What’s better than CallRail?
Analytic Call Tracking is better than CallRail. It’s the best alternative for businesses that need custom call attribution, real-time analytics, and advanced reporting. It tracks calls from online and offline campaigns, assigns lead values, and provides detailed insights into customer interactions.
Why use CallRail?
CallRail helps businesses track which ads and keywords generate calls, transcribes conversations for sales insights, and integrates with Google Ads, Facebook Ads, and CRM platforms.
It’s ideal for businesses that rely on phone calls and want an easy-to-use tracking tool without tracking forms, chats, or revenue attribution.
