WhatConverts is a popular call-tracking solution that helps businesses track inbound calls and measure marketing performance. It offers lead attribution, reporting, and integrations that support various industries, making it a reliable option for many marketers.
But it’s not for everyone. Some users find it hard to navigate, while others run into missing features or integration roadblocks that make tracking and optimizing marketing campaigns more difficult.
If you’ve ever felt frustrated with WhatConverts, we’ve put together a list of the best alternatives to help you find a better call-tracking software for your business.
Why Look for WhatConverts Alternatives?
Offline attribution is a major challenge with WhatConverts. If you rely on print ads, direct mail, or trade shows, tracking calls from those sources is difficult. You shouldn’t have to guess which campaigns work because your software can’t connect the dots.
Integrations are another pain point. If your customer relationship management (CRM), ad platforms, or reporting tools don’t sync properly, you’re stuck with incomplete lead data and wasted time. Your call-tracking software should work with your marketing stack.
Then there’s the pricing. WhatConverts can be expensive, and some platforms offer better call tracking features for the same or lower cost. If you’re getting less than what you paid for, it’s time to look at alternatives.
Top 6 Call Tracking Software Alternatives for WhatConverts
These six call-tracking tools provide accurate attribution, integration with key marketing tools, and valuable insights for businesses looking to optimize lead generation.
1. Analytic Call Tracking
Analytic Call Tracking connects every inbound call to its marketing source, whether from a Google ad, social media campaign, direct mail, or trade show. It tracks both online and offline campaigns, making sure you don’t lose leads from sources that many call-tracking platforms ignore.
Many marketers struggle to track offline efforts like print ads and billboards. Analytic Call Tracking assigns unique phone numbers to these campaigns, making it easy to measure performance across all marketing efforts.
Key Features
- Dynamic number insertion (DNI) swaps phone numbers on websites based on a visitor’s traffic source. This provides accurate attribution for pay-per-click (PPC), search engine optimization (SEO), and social media campaigns.
- Offline tracking assigns dedicated phone numbers to radio ads, magazine placements, and direct mail so you can track conversions across all channels.
- Call recordings and keyword tracking show which search terms, ad copy, and landing pages result in the highest-value leads.
- Customer relationship management (CRM) and marketing platform integrations connect call data with Google Ads, Facebook Ads, and other tools for a complete view of campaign performance.
Pricing
- Starter plan: $29/month for basic call tracking.
- Pro plan: $79/month, includes DNI, keyword tracking, and CRM integrations.
- Agency plan: $199/month with white-label features and advanced reporting.
Best For:
- Agencies looking to optimize paid search, social media, and print ad performance.
- Businesses that need precise lead tracking across digital and offline campaigns.
- Marketing agencies optimizing paid search, social media, and print ads.
Analytic Call Tracking provides detailed attribution for every lead, so marketers know exactly which ads generate revenue. Try Analytic Call Tracking’s 15-day free trial before committing to any plan.
2. CallTrackingMetrics
CallTrackingMetrics provides call tracking, keyword-level attribution, and CRM integrations at a lower price than some competitors. It’s a suitable choice for small businesses that need marketing attribution without the cost of an enterprise-level platform.
Key Features
- Dynamic number insertion generates different phone numbers for website visitors depending on how they arrived at the site.
- Call transcription and keyword tracking let users analyze customer conversations to identify trends.
- Automated call scoring helps businesses prioritize high-quality leads for sales follow-ups.
Pricing
- Marketing lite: $79/month
- Marketing pro: $179/month
- Sales engage: $329/month
- Enterprise plan: $1,999/month
Suitable For:
Small businesses that need affordable call tracking with keyword attribution. Companies looking for basic call attribution without sacrificing Google Ads and CRM integrations.
3. Ringba
Ringba is built for businesses managing thousands of inbound calls per month. Pay-per-call marketers and agencies use it to route calls based on predefined rules, optimize lead quality, and analyze call performance in real time.
Key Features
- Custom call routing and IVR setup direct calls based on caller location and intent.
- AI-powered analytics identify high-value leads and optimize ad spend.
- API access allows businesses to create custom call-tracking solutions.
Pricing
- Business plan: $147/month
- Professional plan: $297/month
Suitable For:
Agencies running pay-per-call campaigns that need detailed call routing and analytics. Businesses with high call volumes that require customizable tracking options.
4. RingCentral
RingCentral is a business phone system with call-tracking capabilities, making it a good fit for customer service teams, call centers, and enterprise-level businesses. Unlike other call-tracking tools, it prioritizes communication features such as SMS, video calls, and team messaging alongside call attribution tools.
Key Features
- Call routing, queue management, and voicemail transcription improve team efficiency.
- CRM integrations with Salesforce, Zendesk, and HubSpot connect call data to customer profiles.
- Omnichannel communication tools allow businesses to track calls, texts, and video meetings.
Pricing
- Core plan: $30/user/month
- Advanced plan: $35/user/month
- Ultra plan: $45/user/month
Suitable For:
Businesses that need a phone system with built-in call tracking and CRM integrations. Call centers handling large call volumes with customer support teams.
5. Invoca
Invoca specializes in AI-driven call tracking for digital marketers running Google Ads, Facebook Ads, and large-scale PPC campaigns. It helps businesses analyze customer sentiment, identify high-converting keywords, and track which ads generate phone calls.
Key Features
- AI speech analytics evaluate customer sentiment and buying intent.
- Automated call scoring identifies high-quality leads for sales teams.
- Google Ads and social media attribution link calls to paid search and display campaigns.
Pricing
- Invoca has pro, enterprise, and elite plans. However, their pricing plans are not posted publicly.
Suitable For:
Businesses spend significant ad budgets on PPC and digital campaigns. Companies that need automated lead scoring and call tracking for paid search ads.
6. CallRail
CallRail provides call tracking, form tracking, and live chat tracking in one platform, making it a suitable choice for agencies managing multiple client accounts. It uses lead scoring and keyword tracking to classify leads based on conversation insights, helping businesses focus on high-value prospects.
Key Features
- Call tracking and AI-driven lead classification categorize calls based on keywords, sentiment, and caller intent.
- Form tracking ties website form submissions to the campaigns that generated them.
- Google Ads integration enables conversion tracking for paid search campaigns.
Pricing
- Basic call tracking: $50/month
- Call tracking with AI analysis and keyword tracking: $100/month
- Full marketing attribution package: $150/month
Suitable For:
Agencies managing multiple client accounts that require lead classification. Businesses that want to track and analyze form submissions and live chat interactions.
How to Choose the Best WhatConverts Alternative for Your Business
Call tracking software should give you clear, actionable data on where your leads come from and how they convert. If a platform lacks advanced features, struggles with integrations, or makes reporting difficult, it can weaken your lead management process and make it harder to optimize your marketing channels.
Choosing the right alternative means finding a solution that fits your business model and tracks the right channels.
Track the Marketing Channels That Drive Leads
Some call-tracking platforms focus only on digital campaigns, making it impossible to track leads from radio, direct mail, or trade shows. If you invest in Google Ads, Facebook Ads, and SEO, look for software with dynamic number insertion to match phone numbers to each visitor’s traffic source.
Businesses that rely on offline marketing should choose a platform that provides dedicated numbers for print ads, billboards, and other non-digital campaigns. Tracking all relevant marketing channels guarantees that every customer touchpoint is accounted for.
Connect Call Tracking With Your Lead Management Tools
A tracking system should sync with your existing lead management and marketing automation tools. If Google Ads, Facebook Ads, or your CRM don’t integrate properly, you’ll spend hours transferring data manually.
Look for software that automatically connects with HubSpot, Salesforce, Google Analytics, and other platforms so you can track lead progression, attribute revenue, and improve campaign performance.
Get Detailed Call Analytics and Keyword Tracking
Pick a call-tracking platform that analyzes customer conversations, identifies high-intent callers, and tracks which keywords lead to conversions. AI-driven tools can score leads, highlight buying signals, and pinpoint trends in customer behavior.
If your current software only provides basic call logs, you’re missing critical data on which marketing channels drive the most valuable leads.
Look for Features That Support Your Marketing Strategy
Some businesses need call tracking and attribution, while others rely on SMS tracking, call routing, or AI-driven transcriptions. If your team handles outbound sales, look for two-way messaging and call whispering. Agencies managing multiple accounts may need white-label features for brand reports and dashboards.
Switch to a Call Tracking Solution That Works for Your Business
If WhatConverts isn’t giving you the tracking and insights you need, switch to a better solution. Call tracking should tell you which ads bring in leads, which marketing channels are worth your budget, and which calls convert into sales.
Other platforms like CallRail and CallTrackingMetrics offer useful features, but Analytic Call Tracking gives you full attribution across online and offline campaigns, AI-driven call analysis, and seamless integrations with CRM and ad platforms.
Sign up for a 15-day free trial with Analytic Call Tracking and start tracking every call with precision and accuracy.
FAQs About WhatConverts Alternatives
What’s better than CallRail?
CallRail is a solid call-tracking solution, but some businesses outgrow its features or need more flexibility. Analytic Call Tracking is a better choice for marketers who need detailed attribution for online and offline campaigns, AI-driven call insights, and seamless CRM and ad platform integrations.
The platform offers more advanced call tracking, keyword attribution, and conversation analysis to help businesses optimize ad spend and improve lead quality.
What are OptiTrack alternatives?
OptiTrack is used for motion tracking in industries like VR, animation, and biomechanics. Some businesses prefer different motion capture solutions depending on their specific needs. Vicon, Qualisys, and Xsens also provide tracking systems for applications ranging from sports science to game development.
Advanced Realtime Tracking (ART) is another name in the space, specializing in optical tracking for industrial use.
What are alternatives to Byobu?
Byobu is a terminal multiplexer that improves screen management for Linux and Unix environments. Some users prefer alternatives that offer different features or a more streamlined workflow.
Tmux is one of the most widely used replacements, providing session management, window splitting, and persistent sessions. GNU Screen serves a similar function, allowing users to detach and reattach terminal sessions.
What are alternatives to Figlet?
Figlet is a command-line tool for generating ASCII text banners. Some users look for alternatives with more font options, color support, or additional formatting capabilities. Toilet is often considered an upgraded version, as it includes color support and expanded styling options. The banner command is another simple Unix tool that generates large text output.
