Is your business phone not ringing as often as you’d like? You’re not alone. Despite the surge in digital communication, phone calls remain a vital channel for customer engagement.
A recent study highlights that 35% of buyers prefer voice calls for scheduling appointments. This underscores the continued importance of direct communication in building trust and closing deals.
Another report states that responding to a lead within the first minute can increase conversions by up to 391%. Wait just one more minute, and that improvement drops to 160%.
If you’re not making it easy for people to call you—and fast—you’re losing out on high-intent customers.
In this article, you’ll discover 15 effective ways to get more calls for your business, so you can capture those leads while they’re still interested and ready to take action.
1. Add a Click-to-Call Button on Your Website
Most business websites still bury their phone number somewhere in a low-traffic page, or worse, make it non-clickable. That’s a problem, especially for mobile users who expect one-tap convenience. If your site doesn’t offer an easy way to initiate a call, potential customers will leave and call someone else.
Fix this by adding a call button that’s visible, tappable, and action-driven. Use a simple tel: link or a plugin that lets users tap your business phone number without hassle.
Place it:
- In your header (top right is a common spot)
- Inside sticky nav bars that follow users as they scroll
- At the end of every landing page, right after a clear call to action
Test its performance regularly. If the button gets clicks but doesn’t result in calls, update your ad copy, call to action (CTA), or page speed. A slow or unclear experience can make people hesitate.
2. Optimize Your Google Business Profile for Calls
If you’re not showing up in local search results, you’re already behind. A fully optimized Google Business Profile is one of the easiest ways to start driving calls from people ready to take action.
Make sure your phone number is correct, visible, and set to receive calls during business hours. Upload current photos, add relevant categories, and use keywords related to your services in your business description. These steps help your listing appear when nearby users are searching for what you offer.
Encourage happy customers to leave reviews and respond to them professionally. Positive reviews increase trust and can influence someone’s decision to call your business directly instead of a competitor.
If you haven’t claimed your listing yet, do it now. It’s free and puts your company in front of local customers already looking for your services.
3. Run Call Ads With Google Ads
If your goal is to get more phone calls, traditional search ads won’t always cut it. Call ads drive immediate action. No landing page, no form, just a direct tap-to-call option.
These ads appear at the top of mobile search results, showing your phone number, business name, and a strong CTA like “Call now” or “Book by phone.” They’re perfect for service-based businesses that thrive on inbound calls and time-sensitive inquiries.
To get the best results:
- Use a separate call ad campaign for mobile traffic
- Schedule ads during hours when your sales team is available to answer
- Write clear, benefit-focused ad copy that gives users a reason to call
Set up conversion tracking to measure how many calls came from your ads, and make regular bid adjustments based on what’s working. This helps you spend smarter and focus on the ads that actually lead to conversations.
4. Make Your Website’s Contact Info Easy to Find
Visitors shouldn’t have to dig to find your contact information. If your website’s contact page is hidden or incomplete, you’re losing potential calls every day.
Make sure your phone number is clearly displayed at the top and bottom of every page. Use bold formatting or a CTA button to draw attention. On mobile, that number should be clickable, just like your call ads.
Your contact page should include:
- A clickable phone number
- Business hours
- A short form (if relevant)
- A location map (if you serve local areas)
Also, make it clear who’s on the other end. Adding a short line like “Talk to a team member today” builds trust and gives users a reason to call instead of bouncing.
When your contact details are easy to access, more people will reach out, especially when they’re ready to talk to a real person.
5. Use Local SEO to Attract Call-Ready Customers
If you’re not investing in local search engine optimization (SEO), you’re missing out on some of the highest-intent traffic available. People searching for businesses “near me” are often ready to call or visit that same day.
Start by optimizing your site with location-specific keywords related to your services. Include your city or service area in title tags, meta descriptions, and content. Then, make sure your name, address, and phone number (NAP) are consistent across your website and directory listings.
You can also do these:
- Add schema markup for your local business
- Embed a Google Map on your contact page
- Collect reviews regularly
This work helps your site show up in the local pack, where users are most likely to click to call. When your name appears with a phone icon, good reviews, and a strong reputation, you’ll naturally get more calls from people looking to act quickly.
6. Design Landing Pages That Encourage Calls
Your landing page isn’t just a place to send traffic. It’s where you convert interest into action. If it’s cluttered, slow to load, or missing a clear CTA, you won’t get many calls.
Build each page around one goal: get the visitor to call. That means:
- A prominent call to action is placed near the top
- A clickable phone number or call button that’s easy to find
- No distractions that compete for attention
- Trust elements like testimonials, reviews, or service guarantees
Keep your message simple and relevant to the ad campaign or traffic source. If someone clicked on an ad about emergency plumbing, your landing page should reinforce that offer and show how to contact you immediately.
Strong landing pages help increase conversion rates, especially for mobile users who want quick answers and an easy way to talk to someone.
7. Add Call Extensions to Your Search Ads
If you’re running search ads without call extensions, you’re missing a simple way to drive more phone calls. Call extensions display your business phone number directly in the ad, allowing users to tap and connect instantly, especially on mobile.
They don’t replace your standard ads. Instead, they enhance visibility by giving visitors an immediate way to reach you.
You can set call extensions to appear only during your business hours so someone is available to answer. When paired with call reporting, you’ll gain insights into which ads are generating calls and when.
To set them up, go into your Google Ads account, add a call extension to your campaign, and enter the number you want to show. Use the call data to review performance over time and adjust your ad campaign based on what’s working.
This is one of the most efficient ways to increase call volume without increasing ad spend. Next, let’s explore how to bring in even more leads using social media platforms your target audience already uses daily.
8. Run Social Media Ads With Click-to-Call Options
Your target audience is already on Facebook, Instagram, and other platforms multiple times a day. If you’re running ads there but not giving people a way to call, you’re leaving opportunities behind.
Platforms like Facebook allow you to add a “Call Now” button directly to your ads. This works especially well for mobile users who want to speak to someone instead of filling out a form.
Make sure your ad highlights what the call offers, such as scheduling a service, asking a question, or getting a fast quote.
To improve results, test different creatives and track which messaging leads to the most inbound calls. Focus on clarity, urgency, and what the caller gets out of making that connection.
You don’t need long videos or complicated funnels. If your offer is relevant and your phone line is open, people will reach out.
9. Add Your Phone Number to Email Signatures and Campaigns
Your email signature shows up in every message you send. That makes it one of the easiest places to promote your phone number.
Include a clear call line like “Speak with our team at [phone number]” in your signature. This works well in both one-on-one conversations and email newsletters. When someone’s ready to act, they shouldn’t have to go digging through your site or marketing materials to find your contact info.
You can also include a call-specific CTA in campaigns. For example, if your email promotes a limited-time offer, add a simple line like “Prefer to talk it through? Call us now.” These small changes can turn passive readers into active customers who call you directly.
10. Optimize Your Website for Mobile Visitors
More than half of all online traffic now comes from smartphones, and mobile users are far more likely to call than desktop visitors. If your site doesn’t load quickly or display correctly on smaller screens, you’re losing calls before the conversation ever starts.
Make sure your website is fully responsive. Text should be easy to read, images should scale properly, and buttons, including your call to action, should be large enough to tap without zooming in. Test your site on multiple devices to ensure everything functions smoothly.
Prioritize fast load times and reduce unnecessary elements that clutter the screen. When mobile visitors can access the info they need with one tap, you’ll naturally see a lift in engagement and performance.
11. Get Listed in Online Directories
If you’re not in top business directories, you’re invisible to a lot of potential customers. Listings in places like Yelp, Apple Maps, and Bing Places help your business appear when people search locally.
Many directories appear high in search results, especially for service-based queries. Being listed gives your business more exposure and creates additional paths for users to contact you.
Claim your listings, verify your business phone number, and keep your information consistent. Use the same NAP across every platform to improve your local SEO.
Directories also help build trust, especially when combined with happy customers leaving positive reviews.
12. Offer Call-Only Promotions or Phone-Exclusive Deals
People are more likely to call if there’s a clear reason to do it now. Limited-time phone-only offers give them that reason.
Create a short-term offer that’s only available over the phone. Promote it through email, your website, or ads with messaging like “Call now for 10% off” or “Phone orders only.”
It adds urgency and makes calls feel more personal and valuable. It also filters out low-intent traffic. This refers to people who aren’t ready to talk won’t bother, but those who are will reach out immediately.
This tactic is effective when your sales team is trained to close during the first conversation.
13. Use Call Tracking to Measure and Improve Results
To get more calls, you first need to know what’s already working. That’s where call tracking comes in.
Call tracking lets you connect every call to a source, like a specific ad campaign, keyword, or page on your site.
With accurate call data, you can improve your ad copy, refine your targeting, and adjust your budget where it makes the most impact. It also helps you spot patterns, like which days or times drive the most calls, so you can make informed decisions.
14. Use Dynamic Numbers to Attribute Calls Correctly
If you’re running multiple campaigns, assigning the same number to everything won’t tell you what’s working. That’s where dynamic numbers and call assets come in.
Use dynamic number insertion (DNI) to assign unique numbers to each ad campaign, landing page, or traffic source. When someone visits your site, they’ll see a number tied to the source that brought them in.
This gives you accurate attribution, so you can connect calls to the exact source. It also improves your conversion tracking to help you refine future campaigns.
15. Promote Your Number Across Offline Channels
Don’t limit your efforts to digital. If your company uses flyers, brochures, vehicles, or business cards, those materials should highlight your phone number.
Place your number in a bold, visible spot and pair it with a clear CTA like “Call to schedule” or “Speak with a rep today.” Include tracking numbers if you want to know which offline efforts are driving calls.
Offline materials reach audiences your digital channels may miss. Adding a phone number gives people a direct way to connect with your business without visiting your site first.
Want More Calls for Your Business? Try Analytic Call Tracking
You’ve just seen 15 ways to get more phone leads and connect with people ready to take action. Now you need a way to see which strategies are actually bringing in results.
Analytic Call Tracking gives you complete visibility into your call performance. You’ll know which ads, keywords, and campaigns are driving real conversations, so you can make smarter decisions about where to focus.
With call attribution, conversion tracking, and keyword-level reporting, you can stop wasting budget on campaigns that don’t perform and invest more in the ones that do.
Whether you use Google Ads, social media, SEO, or direct mail, Analytic Call Tracking links every inbound call to the exact source. That means you can improve call handling, refine messaging, and help your sales team close more deals.
What you’ll get:
- Track calls from SEO, PPC, online, and offline campaigns
- See which ads result in real conversations
- Route leads to the right person without delays
- Review call recordings to improve scripts and conversions
Try Analytic Call Tracking today with a 15-day free trial!
FAQs About How to Get More Calls for My Business
How do I get more calls to my business?
Start by making your phone number easy to find, especially on mobile. Use tools like call tracking to see which channels bring in real new customers. Then focus your time and budget on the ones that actually lead to conversations.
How do I get more customers for my business?
Calls are one of the fastest ways to connect with ready-to-buy leads. It makes sense to prioritize strategies that drive direct conversations, like call-only ads, local SEO, and landing pages built for conversions. These approaches help build trust and shorten the sales cycle.
How to get a second phone for business?
You don’t need another physical device. Instead, use a voice over internet protocol (VoIP) service or a virtual number app to manage calls on your current phone. Many of these tools include call routing, voicemail, and integrations that help you manage your brand across different customer touchpoints.
How do I get more calls on Google Business?
Complete your profile, verify your phone number, and keep your hours and categories up to date. Encourage satisfied customers to leave reviews and add posts regularly to stay active in the network. This helps you rank higher in local results and attract more inbound calls.
