Keyword-Level Tracking
Also known as: keyword-level call tracking
Keyword-level tracking attributes a phone call to the exact search keyword that drove the visit, the most granular form of call attribution for paid and organic search.
Keyword-level tracking answers the most valuable attribution question for search marketers: which search term actually produced this call? Rather than knowing only that a call came from paid search, you learn it came from “24 hour emergency plumber.”
It relies on a number pool and dynamic number insertion to tie each session (and its keyword) to the number a visitor sees. See PPC call tracking for how this sharpens bidding.
Frequently asked questions
How does keyword-level call tracking work?
A number pool plus dynamic number insertion assigns each visitor a unique number and records the keyword that brought them in. When that visitor calls, the platform maps the call back to the precise keyword, not just the campaign.
What is the purpose of keyword-level tracking?
It tells you which exact search term produced a phone call, not just which campaign, so you can bid up the keywords that generate real conversations and cut the ones that only spend. It is the call-side equivalent of keyword-level click data.
Related terms
Track the calls your marketing earns
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