60,562,476 calls tracked since 2012
Call tracking software that proves your marketing is working
Analytic Call Tracking connects the dots between marketing campaigns and inbound phone calls, so you can see which ads are actually making the phone ring, and stop guessing with your client's ad budget.
- Track every conversion back to its source
- Prove the ROI of every campaign
- Hear what happens after the phone rings
- Optimize ad spend with real call data
Plans as low as $22 per month · No long-term contracts · Cancel anytime
Where did this month's calls come from?
Every call attributedThe data tells you what's working, instead of waiting for customers to tell you.
60M+
calls tracked since 2012
15 min
from signup to tracking
24/7
hands-on support
Most agencies are flying blind. Their clients can tell.
One month the campaigns crush it and everyone's happy. The next month the phones go quiet, the leads dry up, and your client starts questioning what they're paying you for. Doing more "testing," buying more traffic, and working yourself to the bone isn't the answer.
Your clients aren't paying you to guess. They're paying you to KNOW and prove what's working and what's not.
Measure. Analyze. Optimize.
You can't improve what's not being measured. Our software gives you the data to stop scaling in the dark.
Measure
- Identify the attribution of every call
- Uncover campaign blind spots
- Capture and report the data that matters
Analyze
- Review key performance metrics
- Recognize fatiguing ads early
- Spot the bottlenecks costing you leads
Optimize
- Adjust based on proven data points
- Redirect budget to what's working
- Cut the campaigns that aren't
Any campaign with a phone number becomes an asset you can track
Every call gets its own unique tracking number, whether it's printed on a trade-show brochure or sitting in a pay-per-click ad, whether you track 10 numbers or 100.
How call tracking works
Built for marketers who aren't programmers, no code, no developers, no waiting until the end of the month for data.
- 1
A customer calls
They dial the unique tracking number on your ad, site, or mailer.
- 2
The source is pinpointed
The call is attributed to its exact campaign, and a “whisper” tells your client where the lead came from.
- 3
Everything is logged
Calls are recorded and reported automatically; clients see which campaigns make their phone ring.
- 4
You optimize
Double down on the winners, cut the duds, and prove the ROI of every dollar.
More than metrics, hear what happens after the phone rings
Sometimes the campaign isn't the problem. Are leads going straight to voicemail? Being put on hold until they hang up? Is the receptionist turning away the exact customers your ads are generating? With call recording, those questions no longer go unanswered, you can show clients where leads slip through the cracks and coach them on how to close more of the calls you're already driving.
That's the difference between being a hired gun and being the strategic partner your clients can't afford to lose.
Everything an agency needs in one dashboard
Multi-channel attribution
Attribute every call, online or offline, to the exact campaign, source, and keyword that drove it.
Automated client reports
Clean, easy-to-understand reports land in your clients' inboxes on schedule, proof your work is paying off.
Call recording
Hear what happens after the phone rings and coach clients on what to change to close more leads.
Call whisper & greeting
A short message tells your client where each call came from before connecting, your value, reinforced on every call.
Inbound call routing
Business-hours flows, voicemail, multi-ring, and round robin distribute leads to the right people automatically.
Client portal & white label
Give clients 24/7 access to their numbers under your brand, even on your own custom domain.
Google Ads conversion import
Send call conversions back to Google Ads so smart bidding optimizes toward calls, not just clicks.
Lead-gen client billing
Assign a price per call, auto-invoice through Stripe or PayPal, and auto-suspend non-payers. No more playing bill collector.
Spam blocking
Blacklist junk callers so reports stay clean and your clients stay focused on real leads.
Clients win more business. You win more trust.
I saved $30k on ad spend last year by cutting and getting rid of ads that were wasting money.
Agency owner
Analytic Call Tracking customer
The platform just flat out works, is reliable and is very easy to use and has everything I need in a call tracking platform.
Daniel Calleja
Agency owner
ACT Support is nothing short of AMAZING. Has been for 5 years now. LUV this service.
Mike Claggett
Marketer
Created for small agencies, designed for big results
Analytic Call Tracking was built for the little guy, small digital marketing and lead-gen agencies, whether you're a solopreneur or run a team. Think of us as an extension of your team (especially if your team is just you). Our competitors might have fancier websites and longer feature lists, but we pride ourselves on white-glove service: we answer the phone, we show up after you buy, and when you suggest a feature, it actually gets built.
Frequently asked questions
How long does setup take?
About 15 minutes. Provision local or toll-free numbers instantly, point them at your client's real phone line, and tracking starts immediately. If you'd rather not touch a thing, our team will hop on a Zoom call and set it up with you, white-glove onboarding is included with every plan.
I'm a marketer, not a software person. Is this complicated?
No, Analytic Call Tracking was built for marketers who aren't programmers. The dashboard is deliberately simple, the reports are written so your clients understand them without a translator, and our support team answers the phone when you need help.
I have dozens of clients with multiple campaigns each. Can it scale?
That's exactly the workload the platform was designed for. Organize numbers by client and campaign, give each client their own portal login, and let automated reports handle the monthly communication. Agencies routinely manage hundreds of numbers without breaking a sweat.
How much does call tracking software cost?
Plans start at $22/mo billed annually ($29 month-to-month), with local numbers around $1 each. No long-term contracts, cancel anytime. See the pricing page for the full tier breakdown.
Will this work with my existing phone numbers?
Yes. Port existing numbers in, or provision new local and toll-free tracking numbers in seconds. Calls forward to wherever your client already answers the phone, nothing about their setup has to change.
How long have you been around?
Since 2012. Analytic Call Tracking is founder-led, actively developed, and trusted by hundreds of agencies serving thousands of clients. When you ask for a feature, you're talking to the people who ship it.
Comparing your options? Read our guide to the 10 best call tracking software platforms or see plans and pricing.
Prove what's making your client's phone ring.
Say no to wasted ad spend. Track every call back to the campaign that drove it and double down on what works.