Billable Call
Also known as: qualified call, convertible call
A billable call is an inbound call that meets the agreed criteria (usually a minimum duration and accepted source) that make it payable in a pay-per-call or lead-gen arrangement.
A billable call is the unit of value in pay-per-call. Because not every call is worth paying for, buyer and publisher agree on what qualifies (most often a connected-call duration threshold plus source and uniqueness rules) and only calls that clear the bar are charged.
Defining billable calls cleanly is what keeps a pay-per-call relationship fair, and it mirrors how a call conversion is defined for in-house attribution.
Frequently asked questions
What is the duration threshold for a billable call?
It varies by agreement, but a common bar is 60 to 120 seconds of connected time, on the logic that a call lasting that long is a genuine conversation rather than a hang-up or wrong number. Both parties set the threshold up front.
What stops a call from being billable?
Calls shorter than the threshold, duplicates from the same caller within a window, calls from disallowed sources, and obvious spam are typically excluded. These rules protect buyers from paying for low-quality calls.
Related terms
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