Pay Per Call Terms
4 terms in the pay per call category of the call tracking glossary.
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Billable Call
A billable call is an inbound call that meets the agreed criteria (usually a minimum duration and accepted source) that make it payable in a pay-per-call or lead-gen arrangement.
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Pay Per Call
Pay per call is a performance model in which an advertiser pays only when a qualifying inbound phone call is generated, rather than per click or per impression.
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Ping/Post
Ping/post is a two-step lead-distribution method: a "ping" offers a lead's basic attributes to buyers for bids, then the "post" delivers the full lead to the winning buyer.
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Real-Time Bidding (Calls)
Real-time bidding for calls is an auction that runs the instant an inbound call arrives, letting multiple buyers bid for the live caller so the call routes to the highest bidder.
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