Call Disposition
Also known as: call disposition tagging, call outcome tagging
A call disposition is a label recording a call's outcome — booked, qualified, voicemail, wrong number — so calls can be reported and scored by result.
A call disposition is the outcome label attached to a phone call, the call-side equivalent of a deal stage. Instead of leaving every call as an undifferentiated event, you tag what actually happened: a booked appointment, a qualified lead, a quote given, a voicemail, or a wrong number.
Dispositions are what make call data reportable. They let you count qualified conversations per campaign, treat only meaningful calls as a call conversion, and feed cleaner signals into lead scoring. When conversation intelligence assigns them automatically from the transcript, the tagging stays consistent without anyone grading each call by hand.
Frequently asked questions
What is a call disposition?
It is the outcome tag attached to a call — for example 'booked appointment,' 'qualified lead,' 'voicemail,' or 'wrong number.' Dispositions turn a pile of calls into reportable results so you can see how many led somewhere useful.
Why is call disposition important?
Without dispositions every call looks the same. Tagging outcomes lets you measure which campaigns produce qualified conversations rather than just ring volume, feed only real leads back to ad platforms, and coach staff on how calls are handled.
How are calls dispositioned?
An agent can tag the call manually after it ends, or conversation intelligence can auto-disposition it from the transcript — detecting an appointment, a price quote, or a no-answer — so dispositions stay consistent across thousands of calls.
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