Google Business Profile
Also known as: GBP, Google My Business, GMB
A Google Business Profile is the free local listing that appears in Google Search and Maps, showing a business's hours, location, reviews, and a click-to-call phone number.
A Google Business Profile (formerly Google My Business) is often the first thing a local searcher sees, and its call button drives a large share of phone leads for local businesses. Calls from the profile are pure local intent, someone ready to act.
Tracking those calls shows how much business the profile generates, but it must be done carefully to preserve the name/address/phone consistency that local SEO depends on. See GMB call tracking for the safe setup.
Frequently asked questions
Can you use a tracking number on a Google Business Profile?
Yes, but to protect local rankings the recommended setup is to put the tracking number in the primary phone field and your main business number in the secondary field, or use a tracking number that forwards to the same line, so the listing's NAP stays consistent.
Related terms
Track the calls your marketing earns
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