Metrics Terms
3 terms in the metrics category of the call tracking glossary.
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Cost Per Lead (CPL)
Cost per lead (CPL) is the average marketing spend required to generate one lead, calculated by dividing campaign cost by the number of leads (phone calls included) it produced.
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Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the total sales and marketing spend required to win one new customer, calculated by dividing that spend by the number of customers gained.
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Return on Ad Spend (ROAS)
Return on ad spend (ROAS) is the revenue generated for every dollar of advertising spent, calculated as revenue attributed to ads divided by ad cost.
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