Built for paid-search marketers
PPC call tracking that ties every call to a keyword
You're getting clicks — but are you getting calls? Analytic Call Tracking connects every inbound phone call to the campaign, ad group, and keyword that drove it, so you can stop guessing with your ad budget and start bidding on what works.
- Attribute every call to its campaign, ad group, and keyword
- Swap numbers automatically with dynamic number insertion
- Send call conversions back to Google Ads for smarter bidding
- Shift budget to the keywords that actually make the phone ring
Plans as low as $22 per month · No long-term contracts · Cancel anytime
Which keywords drove this month's calls?
Every call attributedKeyword-level data tells you where to bid up, where to cut, and which search terms to exclude.
60M+
calls tracked since 2012
15 min
from signup to tracking
24/7
hands-on support
Half your PPC conversions happen on the phone. Google Ads can't see them.
The moment a searcher switches from screen to phone, your attribution breaks. The keyword that drove the call gets zero credit, smart bidding optimizes toward the wrong conversions, and your "losing" keywords might be the ones quietly making the phone ring. Buying more traffic and redesigning landing pages won't fix a measurement problem.
You can't optimize a paid-search account on half the data. Track the calls, and the budget decisions make themselves.
Measure. Analyze. Optimize.
You can't improve what's not being measured. Applied to paid search, the methodology looks like this:
Measure
- Tie every call to its campaign, ad group, and keyword
- Capture the session — landing page, source, search term
- See call data alongside your click data, not instead of it
Analyze
- Find the keywords driving calls, not just clicks
- Spot junk-call keywords burning budget
- Recognize fatiguing ads before the client does
Optimize
- Move budget from losing keywords to winners
- Add negatives for terms that ring with junk
- Feed call conversions back so smart bidding chases calls
How PPC call tracking works
Built for marketers who aren't programmers — no code beyond a snippet, no developers, no waiting until the end of the month for data.
- 1
A searcher clicks your ad
Dynamic number insertion swaps the phone number on your landing page based on the visitor's campaign, source, and keyword.
- 2
They pick up the phone
The call comes in on a unique tracking number tied to that exact session — the keyword they clicked and the page they called from.
- 3
The keyword gets the credit
The call is recorded, logged, and attributed automatically. No more conversions vanishing the moment someone dials.
- 4
You optimize the account
Bid up the keywords that drive calls, cut the ones that don't, and prove the ROI of every dollar of spend.
Optimize for the calls that become customers — not the cheapest calls
Most analytics setups chase the lowest cost-per-call. But a $250-per-call keyword where callers spend $5,000 beats a $50-per-call keyword that produces $500 customers every time. With keyword-level attribution and call recording together, you can see which search terms drive the calls that actually close — and which drive sub-two-minute junk calls worth excluding entirely.
Quality leads trump quantity of leads. Your bidding should know the difference.
Everything a paid-search marketer needs in one dashboard
Keyword-level attribution
Session-level tracking maps each call to the keyword that was clicked, the pages visited, and the page they were on when they called.
Dynamic number insertion
JavaScript swaps the number on your landing pages per visitor — campaign, source, or keyword — so every call carries its attribution with it.
Google Ads conversion import
Send call conversions back to Google Ads so smart bidding optimizes toward calls, not just clicks. Microsoft Ads is covered too.
Campaign reports
Scheduled, easy-to-read reports show which campaigns and keywords make the phone ring — proof your spend is working.
Call recording
Hear what happens after the click. Find out whether the leads your ads generate are being answered, qualified, and closed.
Spam blocking
Blacklist junk callers so your conversion data stays clean and your cost-per-call numbers stay honest.
Less wasted spend. Same phone ringing.
I saved $30k on ad spend last year by cutting and getting rid of ads that were wasting money.
Agency owner
Analytic Call Tracking customer
I was spending $10k/mo before setting up Analytic Call Tracking and now that it's done I'm spending $2,500 and getting the same amount of business.
Marketer
Analytic Call Tracking customer
The platform just flat out works, is reliable and is very easy to use and has everything I need in a call tracking platform.
Daniel Calleja
Agency owner
Simple pricing, no usage-fee surprises
Every plan starts with a 15-day free trial. Annual billing saves around 25%.
Starter
$29 /mo
Inbound call tracking, recording, and spam blocking — measure your campaign ROI from day one.
Professional
$79 /mo
Adds dynamic number insertion, keyword tracking, scheduled reports, and Google & Microsoft Ads integrations.
Agency
$199 /mo
Everything in Professional plus full white-label, client portal, and lead-gen client billing.
Frequently asked questions
How does keyword-level call attribution work?
Dynamic number insertion assigns each website session its own tracking number, mapped to the visitor's campaign, source, and keyword. When that visitor calls, the number itself tells you exactly which keyword they clicked, which pages they visited, and which page they were on when they dialed — the same granularity you already have for form fills.
Can call conversions flow back into Google Ads?
Yes. The Professional and Agency plans include direct Google Ads and Microsoft Ads integrations, so call conversions are sent back to your ad account and smart bidding can optimize toward calls instead of just clicks. Zapier covers the rest of your stack.
Do I need a developer to set up dynamic number insertion?
No. DNI is a small JavaScript snippet you add to your landing pages once — the kind of thing you already do with a Google Ads or analytics tag. Analytic Call Tracking was built for marketers who aren't programmers, and if you'd rather not touch it, our team will set it up with you on a Zoom call.
Will this work with my existing landing pages and phone numbers?
Yes. Tracking numbers forward to whatever line already answers the phone, and DNI swaps the number displayed on your existing pages — nothing about your landing pages, forms, or phone setup has to change.
How much does PPC call tracking cost?
Plans start at $22/mo billed annually ($29 month-to-month). Dynamic number insertion, keyword tracking, and the Google Ads integration are included on the Professional plan at $79/mo. Local numbers run about $1 each, there are no long-term contracts, and every plan starts with a 15-day free trial.
How fast can I start tracking calls from my ads?
About 15 minutes. Provision local or toll-free numbers instantly, add the DNI snippet to your landing pages, and attribution starts with the next click. White-glove onboarding is included with every plan if you want a hand.
Can I manage PPC call tracking across many clients?
That's exactly the workload the platform was designed for. Organize numbers by client and campaign, give each client their own portal login, and let automated reports handle the monthly proof. Agencies routinely manage hundreds of numbers without breaking a sweat.
Still researching? Read our guides to Google Ads call tracking and PPC call tracking basics, or see how the full call tracking software platform works.
Prove what's making your client's phone ring.
Say no to wasted ad spend. Track every call back to the campaign that drove it and double down on what works.