60,562,476 calls tracked since 2012
Dynamic call tracking: a number for every visitor
Analytic Call Tracking swaps the phone number each visitor sees based on how they arrived, so when the phone rings, you know exactly which source, campaign, or keyword made it happen.
- Swap the number each visitor sees, automatically
- Tie every call to its source, campaign, or keyword
- Know which ads make the phone ring, not just click
- Move budget to the campaigns that actually convert
Plans from $29 per month · No long-term contracts · Cancel anytime
Same page. Different visitor. Different number.
Numbers swapped in real timeThe number they dial tells you where they came from, no surveys, no “how did you hear about us?”
60M+
calls tracked since 2012
1 snippet
of code to start swapping numbers
24/7
hands-on support
One phone number on your site means every call looks the same
Your analytics can follow a visitor right up to the moment they pick up the phone, then the trail goes cold. They switch from computer to phone, and you lose what page they were on and how they found you. The ad gets no credit, the keyword gets no credit, and next month's budget gets split by gut feel instead of data.
Your clients aren't paying you to guess. They're paying you to KNOW, and prove, which marketing makes the phone ring.
Measure. Analyze. Optimize.
You can't improve what's not being measured. Dynamic tracking gives every call a paper trail back to the visit that produced it.
Measure
- Attribute every call to the visit that produced it
- Capture source, campaign, and keyword per caller
- See offline conversions your analytics never could
Analyze
- Compare call volume and quality by traffic source
- Spot keywords driving short, junk calls
- Find the campaigns quietly filling the pipeline
Optimize
- Shift spend from losers to proven winners
- Feed call conversions back into smart bidding
- Prove the ROI of every dollar to your clients
Most call tracking stops at the channel. Dynamic tracking goes to the keyword.
Counting calls per number tells you a campaign worked. Swapping numbers per source tells you which traffic worked. Going one level deeper, mapping each number to a specific visitor session, tells you the keyword they clicked, the pages they visited, and the page they were on when they called. That's how you exclude the search phrases driving two-minute junk calls and double down on the ones driving customers. Under the hood this is powered by dynamic number insertion, our guide to how dynamic number insertion works covers the mechanics in detail.
Visitor-level attribution, built into one dashboard
Visitor-level number swapping
Each visitor sees a tracking number tied to how they arrived, so no two sources ever get blended together.
Keyword-level attribution
For paid search, go past the source down to the exact keyword that drove the call, and exclude the ones driving junk.
Session-level tracking
Tie each call back to the actual website session: the pages visited and the page they were on when they called.
Google Ads conversion import
Send call conversions back to Google Ads so smart bidding optimizes toward calls, not just clicks.
Call recording
Hear what happens after the phone rings and coach clients on what to change to close more leads.
Automated client reports
Source-by-source call reports land in your clients' inboxes on schedule, proof your work is paying off.
Call whisper
A short message tells your client where each call came from before connecting: your value, reinforced on every call.
Inbound call routing
Business-hours flows, voicemail, multi-ring, and round robin make sure swapped numbers still reach the right people.
Spam blocking
Blacklist junk callers so attribution reports stay clean and your clients stay focused on real leads.
Running paid search? See how PPC call tracking ties every call to a keyword, or explore the full call analytics toolkit.
How dynamic call tracking works
One JavaScript snippet, installed the same way as Google Analytics. No code, no developers, no site rebuild.
- 1
A visitor lands on the site
They arrive from a Google ad, an organic result, a social post, anywhere.
- 2
The number swaps instantly
A lightweight script replaces the displayed phone number with one assigned to that visitor's source.
- 3
The call maps to the visit
When they dial, the call is logged against the source, campaign, and keyword that brought them.
- 4
You optimize with proof
Reports show which marketing makes the phone ring, so budget follows the data, not the hunch.
Clients win more business. You win more trust.
I was spending $10k/mo before setting up Analytic Call Tracking and now that it's done I'm spending $2,500 and getting the same amount of business.
Agency owner
Analytic Call Tracking customer
The platform just flat out works, is reliable and is very easy to use and has everything I need in a call tracking platform.
Daniel Calleja
Agency owner
I saved $30k on ad spend last year by cutting and getting rid of ads that were wasting money.
Agency owner
Analytic Call Tracking customer
Simple plans that scale with your numbers
Every plan includes unlimited users and a 15-day free trial. No long-term contracts, cancel anytime.
Starter
$29 /mo
Number-level tracking for your first campaigns.
Professional
$79 /mo
Dynamic number swapping, keyword-level attribution, and ad platform integrations.
Agency
$199 /mo
Everything in Professional plus white label, client portal, and client billing.
Frequently asked questions
What is dynamic call tracking?
Dynamic call tracking swaps the phone number displayed on your website based on how each visitor arrived, their source, campaign, or keyword. When that visitor calls, the number they dialed tells you exactly which marketing brought them in. The underlying technique is called dynamic number insertion; see the explainer linked below for a deep dive on how the swapping works.
How is this different from regular call tracking?
Static tracking assigns one number per channel, one for your ads, one for your mailers. Dynamic tracking goes further: every website visitor can see a different number, so calls map back to the specific visit, campaign, and keyword instead of just the channel. It's the difference between knowing 'Google sent calls' and knowing which keyword sent which call.
Will swapping numbers hurt my SEO or confuse Google?
No. The swap happens in the visitor's browser via JavaScript, and your real business number stays in the page source for search engines and directory listings. Your name-address-phone consistency is preserved while every human visitor sees a trackable number.
How many numbers do I need?
It depends on how granular you want attribution to be. Source-level tracking needs only a handful of numbers per site, one per traffic source. Keyword- and session-level tracking uses a small rotating pool sized to your concurrent traffic. Local numbers run about $1 each, so even a generous pool costs less than one wasted ad click per day.
How hard is it to set up?
You add one small JavaScript snippet to the website, the same way you'd install Google Analytics. No developers, no site rebuild. Most setups are live in about 15 minutes, and if you'd rather not touch a thing, our team will hop on a Zoom call and set it up with you.
Does it work for my clients' sites too?
Yes, that's exactly the workload the platform was designed for. Organize numbers and swapping rules by client and campaign, give each client their own portal login, and let automated reports show them which marketing makes their phone ring.
What does dynamic call tracking cost?
Dynamic number swapping is included on the Professional ($79/mo) and Agency ($199/mo) plans, with local tracking numbers around $1 each. No long-term contracts, cancel anytime. See the pricing page for the full tier breakdown.
Want the deep dive on the underlying technology? Read our guides to how dynamic number insertion works and dynamic website call tracking, or see plans and pricing.
Prove what's making your client's phone ring.
Say no to wasted ad spend. Track every call back to the campaign that drove it and double down on what works.