Like Google Analytics for phone calls
Call analytics software that turns phone calls into marketing data
You measure every click, but your best leads pick up the phone. Analytic Call Tracking is the call analytics platform that records every call, attributes it to the exact source and keyword that drove it, and reports it all automatically, so calls stop being a blind spot in your data.
- Attribute every call to its source, campaign, and keyword
- Record calls and hear what happens after the phone rings
- Automated reports that prove your marketing is working
- Send call conversions back to Google Ads
Plans from $29 per month · No long-term contracts · Cancel anytime
Which keywords made the phone ring?
Keyword-level attributionThe data tells you what's working, instead of waiting for customers to tell you.
60M+
calls tracked since 2012
99.99%
uptime on AWS infrastructure
24/7
hands-on support
Phone calls are the black box in your marketing data
Your analytics show clicks, sessions, and form fills in beautiful detail, then someone picks up the phone and the trail goes cold. You can't see which ad drove the call, what the caller wanted, or whether it turned into business. So the campaigns that drive your most valuable leads look like they're doing nothing, and budget quietly flows to the ones that just rack up cheap clicks.
You can't improve what's not being measured, and most marketers aren't measuring calls at all.
Measure. Analyze. Optimize.
Call tracking analytics gets you to root causes, not symptoms. If you can measure it, you can optimize it.
Measure
- Capture the source of every inbound call
- Record calls for quality and coaching
- Log keyword and session data automatically
Analyze
- Compare call volume across channels
- Find which keywords drive real leads
- Spot the bottlenecks costing you calls
Optimize
- Shift budget to proven winners
- Cut the campaigns that don't ring
- Coach clients to close more of the calls
The three levels of call analytics
Most marketers stop at level one. The real insights live deeper.
Level 1: number-level
How many calls came to this tracking number this week versus last. Most tools stop here.
Level 2: source-level
A unique number per traffic source, so the phone number itself tells you whether the caller came from Facebook, Google, or a postcard.
Level 3: session-level
Each call maps to a specific website session, the keyword they clicked, the pages they visited, and the page they were on when they called.
Analytic Call Tracking gives you all three, down to the keywords driving junk calls you should exclude from your campaigns.
Record, attribute, and report, all in one dashboard
Everything you need to turn inbound calls into decisions you can defend with data.
Call recording
Every tracked call can be recorded, so you can review lead quality, settle disputes, and coach clients on what to change to close more leads.
Source attribution
Attribute every call, online or offline, to the exact channel and campaign that drove it: PPC, SEO, social, direct mail, TV, and more.
Keyword-level data
Dynamic number insertion ties calls to the keyword, source, and session that produced them, so you know which search terms actually ring the phone.
Automated reports
Clean, easy-to-understand call reports land in your clients' inboxes on schedule, proof your work is paying off, without lifting a finger.
Reporting dashboards
See call volume, sources, and trends per client and per campaign in one dashboard, and give clients 24/7 portal access to theirs.
Google Ads conversion import
Send call conversions back to Google Ads so smart bidding optimizes toward calls, not just clicks.
Call whisper
A short message announces where each call came from before it connects, attribution your client hears on every single call.
Spam blocking
Blacklist junk callers so your analytics stay clean and reports reflect real leads, not robocalls.
Recording retention controls
Set how long recordings are kept, so you're not paying to store ten-year-old calls you'll never listen to.
The analytics don't stop when the phone is answered
Sometimes the campaign isn't the problem. Are callers going straight to voicemail? Hanging up on hold? Is the front desk turning away the exact customers your ads are generating? Call recordings answer the questions your dashboards can't; one agency discovered a dental office's receptionist was telling new patients the practice wasn't accepting them, while the client was about to fire him for "no new patients." The recordings saved the relationship and fixed the real bottleneck.
That's the difference between reporting numbers and knowing your numbers.
How call analytics works
Built for marketers who aren't programmers, no code, no developers, no waiting until the end of the month for data.
- 1
A customer calls
They dial the unique tracking number on your ad, landing page, or mailer.
- 2
The data is captured
Source, campaign, and keyword are recorded automatically, along with the call itself.
- 3
Reports build themselves
Clean, scheduled reports show exactly which marketing makes the phone ring.
- 4
You act on it
Redirect budget to what's working, cut what isn't, and prove the ROI of every dollar.
New to tracking calls entirely? Start with our call tracking software overview.
Marketers who stopped guessing
I was spending $10k/mo before setting up Analytic Call Tracking and now that it's done I'm spending $2,500 and getting the same amount of business.
Agency owner
Analytic Call Tracking customer
The platform just flat out works, is reliable and is very easy to use and has everything I need in a call tracking platform.
Daniel Calleja
Agency owner
ACT Support is nothing short of AMAZING. Has been for 5 years now. LUV this service.
Mike Claggett
Marketer
Simple plans, serious analytics
Every plan includes call recording, source attribution, and automated reports. No long-term contracts, cancel anytime.
Basic
$29 /mo + usage
Core call tracking and analytics: tracking numbers, source attribution, call recording, and automated reports.
Pro
$79 /mo + usage
Adds keyword-level attribution with dynamic number insertion, plus Google Ads and Microsoft Ads integrations.
Agency
$199 /mo + usage
Fully white-label: your branding and custom domain, client portals, and automated client billing.
Running an agency? See call tracking for agencies and white-label call tracking.
Frequently asked questions
What is call analytics software?
Call analytics software turns inbound phone calls into marketing data. It assigns unique tracking numbers to your campaigns, records which source, campaign, or keyword drove each call, captures the call itself, and reports it all back, so you can treat phone calls with the same rigor as clicks and form fills. Think of it as Google Analytics for phone calls.
Can I see which keyword drove a phone call?
Yes. With dynamic number insertion (DNI), the number on your website swaps based on how each visitor arrived. When they call, the call is tied to their session, the keyword they clicked, the pages they visited, and the page they were on when they dialed. DNI is included on the Pro and Agency plans.
Are calls recorded automatically?
Call recording is built in and can be enabled per number. Recordings let you verify lead quality, find failure points like callers stuck on hold, and coach clients on closing more of the calls you're already driving. You control retention, so you only pay to store what you need.
How do the reports work?
Reports are generated automatically and emailed to you or your clients on a schedule. They're written to be understood without a translator: which campaigns drove calls, how many, and from where. Clients can also log into their own portal anytime to see live data.
Does it integrate with Google Ads?
Yes. The Pro and Agency plans include direct Google Ads and Microsoft Ads integrations plus Zapier, so call conversions flow back into your ad platforms and smart bidding can optimize toward calls, not just clicks.
How much does call analytics software cost?
Plans are $29/mo Basic, $79/mo Pro, and $199/mo Agency, plus usage: local numbers from about $1/mo and per-minute charges billed at cost. No long-term contracts; cancel anytime. See the pricing page for the full breakdown.
Do I have to change my phone system?
No. Tracking numbers forward to wherever you (or your client) already answer the phone. Provision new local or toll-free numbers in seconds, or port existing numbers in; nothing about the existing setup has to change.
Comparing platforms? Read our guide to choosing a call analytics platform or see plans and pricing.
Prove what's making your client's phone ring.
Say no to wasted ad spend. Track every call back to the campaign that drove it and double down on what works.