Missed Call
Also known as: unanswered call, abandoned call
A missed call is an inbound call that is never answered by a person (going to voicemail, ringing out, or being abandoned) and often represents a lost lead.
A missed call is an inbound call that no one picks up. Because phone leads rarely call twice, a missed call is frequently a missed sale, and when the call came from a paid campaign, you paid for the privilege of losing it.
Call tracking makes missed calls visible so you can act on them. Better call routing reduces how many slip through, and a fast follow-up (including two-way texting) can win back callers you didn’t reach live.
Frequently asked questions
Why track missed calls?
Every missed call from a paid campaign is money spent to generate a lead you never spoke to. Tracking them reveals staffing gaps, after-hours demand, and routing problems you can fix to recover revenue.
How can you reduce missed calls?
Smart call routing helps: simultaneous or sequential ring, business-hours rules, and overflow to a mobile or answering service. Following up missed calls quickly with a text-back can also recover leads that would otherwise be lost.
Related terms
Track the calls your marketing earns
End the uncertainty of marketing campaigns with Analytic Call Tracking.
Try FREE for 15 daysNo credit card required – Cancel anytime.