Ping/Post
Also known as: ping post, ping tree
Ping/post is a two-step lead-distribution method: a "ping" offers a lead's basic attributes to buyers for bids, then the "post" delivers the full lead to the winning buyer.
Ping/post is the plumbing behind many lead and call marketplaces. The “ping” broadcasts a lead’s attributes to potential buyers and collects bids; the “post” then hands the full lead (or connects the live caller) to whoever bid highest. A “ping tree” cascades the offer down a ranked list of buyers until one accepts.
In pay-per-call, ping/post enables real-time bidding so each call is matched to the best buyer at the best price. See pay-per-call lead generation.
Frequently asked questions
How does ping/post apply to calls?
For calls, the ping shares non-identifying attributes (source, location, time) so buyers can bid in real time, and the post connects the live caller to the buyer who won. It is the call-marketplace version of programmatic lead routing.
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