TCPA
Also known as: Telephone Consumer Protection Act
The TCPA is a U.S. law that restricts telemarketing calls, auto-dialed calls, prerecorded messages, and texts, and shapes consent and call-recording practices for businesses.
The Telephone Consumer Protection Act (TCPA) is the principal U.S. law governing unwanted calls and texts. It sets rules around consent, automated dialing, prerecorded messages, and do-not-call compliance, with significant penalties for violations.
For marketers using call tracking, the TCPA matters most on the outbound and follow-up side (calling or texting leads back) and alongside the consent practices that accompany call recording. It is general background, not legal advice.
Frequently asked questions
How does the TCPA affect call tracking?
Call tracking itself is about inbound attribution, but the TCPA governs how you may call or text people back and how you handle recordings and consent. Following it means honoring opt-outs, respecting consent rules, and disclosing recording where required.
Is this legal advice?
No. This is a general explanation, not legal advice. Consult a qualified attorney about how the TCPA and related consent and recording laws apply to your specific business and the regions you operate in.
What does TCPA stand for?
TCPA stands for the Telephone Consumer Protection Act, a U.S. federal law passed in 1991 that restricts telemarketing calls, auto-dialed and prerecorded calls, and texts, and sets rules for consent and the national Do-Not-Call list.
What are common TCPA violations?
Frequent ones include calling or texting without prior express consent, contacting numbers on the Do-Not-Call list, failing to honor opt-outs promptly, and misusing prerecorded messages or auto-dialers. Penalties are assessed per call or text, so they add up quickly. This is general background, not legal advice.
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