Fundamentals Terms
2 terms in the fundamentals category of the call tracking glossary.
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Call Tracking
Call tracking is the practice of tying each inbound phone call back to the marketing source (the campaign, ad, keyword, or page) that produced it.
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Tracking Number
A tracking number is a dedicated phone number assigned to a marketing source so every call it receives can be tied back to that source before being routed to your real line.
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