Tracking Number
Also known as: call tracking number, trackable phone number
A tracking number is a dedicated phone number assigned to a marketing source so every call it receives can be tied back to that source before being routed to your real line.
A tracking number is a real, dialable phone number that you assign to a single marketing channel or campaign. When someone calls it, the platform records the source, then forwards the call to your actual business line so the conversation happens normally. The difference between two campaigns becomes visible because each has its own number.
Tracking numbers come in two flavors: local numbers that match an area code, and toll-free numbers that work nationally. Our guide to call tracking numbers covers how many to buy and how to assign them.
Frequently asked questions
When do you need more than one tracking number?
Use a separate static number for each offline or fixed channel: print ads, vehicle wraps, Google Business Profile, a specific landing page. For website traffic where you want per-source or per-keyword detail, use dynamic number insertion instead of buying a number per visitor.
Should a tracking number be local or toll-free?
Local numbers match an area code and signal a nearby business, which usually lifts response for location-based marketing. Toll-free numbers work nationally and read as established. Many businesses use local numbers for local campaigns and toll-free for national ones.
Related terms
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