60,562,476 calls routed and tracked since 2012
Call routing software that never lets a lead die in a missed call
Analytic Call Tracking routes every inbound call to the right person or place, and because routing and tracking live in the same call flow, you also know exactly which campaign made the phone ring.
- Ring one phone, a whole team, or a round-robin rotation
- Greet callers with an IVR menu that sends them to the right place
- Different call flows for business hours, nights, and weekends
- Voicemail fallback so a missed call never becomes a lost lead
Plans as low as $22 per month · No long-term contracts · Cancel anytime
Where should this call go?
Every call answered or capturedOne call flow handles the routing, and attributes every call back to the campaign that drove it.
60M+
calls routed and tracked since 2012
15 min
from signup to live call flows
24/7
hands-on support
A missed call isn't a missed call. It's a refund on your ad spend.
You did the hard part: the campaign worked and the phone rang. Then the call hit a phone nobody was near, sat on hold until the caller hung up, or landed with the wrong person entirely. The lead calls the next business on the list, and the failure point is invisible: the campaign report says "conversion" while the revenue never shows up.
Sometimes the campaign isn't the problem. The bottleneck is what happens after the phone rings, and without data, you'll never see it.
Measure. Analyze. Optimize.
You can't improve what's not being measured. Routing connects the call; the data tells you whether it converted, and what to fix when it didn't.
Measure
- Identify the attribution of every call
- See which routes connect and which miss
- Capture and report the data that matters
Analyze
- Review key performance metrics
- Find where callers drop off or hang up
- Spot the bottlenecks costing you leads
Optimize
- Adjust call flows based on proven data points
- Send leads to the people who answer
- Redirect budget to what's working
Every routing rule you need, in one simple call flow
Built for marketers who aren't programmers, no phone-system hardware, no technicians, no code.
Simultaneous ring
Ring multiple phones at once and connect the caller to whoever answers first; change who gets the lead calls in seconds.
Round robin
Auto-distribute leads evenly across a sales team so no one hoards calls and no one sits idle.
Sequential ring
Try the first phone, then the next, then the next, a backup chain that keeps a hot lead from hitting a dead end.
IVR menus
“Press 1 for sales, press 2 for service”: greet callers professionally and send them to the right department automatically.
Business-hours rules
Different call flows for different times of day. Route to the office at 9am and to voicemail, or an on-call phone, at 9pm.
Voicemail fallback
When nobody can pick up, capture the message and follow up on missed calls instead of losing them forever.
Call whisper & greeting
A short message tells your client where each call came from before connecting: your value, reinforced on every call.
Call recording
Hear what happens after the phone rings and coach clients on what to change to close more leads.
Built-in call tracking
Every routed call is attributed to the exact campaign, source, and keyword that drove it, routing and reporting in one dashboard.
How call routing works
From first ring to follow-up, every call follows the rules you set, and every call shows up in your reports.
- 1
A lead calls
They dial the tracking number on your ad, site, or mailer; the source is attributed instantly.
- 2
Your rules take over
Business-hours schedules and IVR menus decide where the call should go, no receptionist required.
- 3
The right phones ring
Ring everyone at once, in sequence, or round-robin across a sales team until someone picks up.
- 4
Nothing slips through
Unanswered calls roll to voicemail, every call is recorded and logged, and reports show exactly what happened.
Routing without tracking is only half the job
A phone system can connect a call. It can't tell you the call came from your Google Ads emergency keywords, that the caller waited through two rings before someone picked up, or that your best campaign's leads keep landing in voicemail at 5:05pm. Because Analytic Call Tracking routes and tracks on the same call flows, the attribution, the recording, and the routing outcome live in one report, for agencies running PPC campaigns, that's the difference between "we sent you 38 calls" and "we sent you 38 calls and here's the one your team missed."
The data tells you what's working, instead of waiting for customers to tell you.
Clients win more business. You win more trust.
I was spending $10k/mo before setting up Analytic Call Tracking and now that it's done I'm spending $2,500 and getting the same amount of business.
Agency owner
Analytic Call Tracking customer
The platform just flat out works, is reliable and is very easy to use and has everything I need in a call tracking platform.
Daniel Calleja
Agency owner
ACT Support is nothing short of AMAZING. Has been for 5 years now. LUV this service.
Mike Claggett
Marketer
Built for agencies routing calls for dozens of clients
Analytic Call Tracking was built for the little guy: small digital marketing and lead-gen agencies managing call flows for many clients at once. Organize numbers and routing rules by client and campaign, give each client portal access under your own brand, and let the whisper message remind them where every lead came from. And we pride ourselves on white-glove service: we answer the phone, we show up after you buy, and when you suggest a feature, it actually gets built.
Simple pricing. Routing included on every plan.
Every plan includes call flows with routing, recording, and tracking, plus a 15-day free trial. Phone numbers and minutes billed at cost.
Starter
$29 /mo
15 call flows, 1,000 calls/mo included, call recording, and spam blocking.
Professional
$79 /mo
50 call flows, advanced IVR call flows, Dynamic Number Insertion, and ad-platform integrations.
Agency
$199 /mo
150 call flows, full white-label with custom domain, client portal, and client billing.
No long-term contracts · Cancel anytime
Frequently asked questions
What is call routing software?
Call routing software decides what happens when someone dials your number: which phones ring, in what order, at what times of day, and what callers hear along the way. Instead of one phone ringing at one desk, you build call flows, IVR menus, simultaneous or sequential ring, round robin, business-hours schedules, and voicemail fallback, so every inbound call reaches the right person automatically.
Can I ring multiple phones at the same time?
Yes. Ring an entire team simultaneously and connect the caller to whoever answers first, ring phones one after another in a sequence, or use round robin to distribute leads evenly across a sales team. You can change who gets the lead calls in seconds, no phone-system technician required.
What happens to calls outside business hours?
You set different call flows for different times of day. During office hours a call can ring the whole team; after hours it can route to an on-call phone or go straight to voicemail. Either way the call is recorded, logged, and attributed, so you can follow up on missed calls first thing in the morning instead of never knowing they happened.
Is call routing separate from call tracking?
Not here. Routing and tracking run on the same call flows, so every routed call is also attributed to the campaign, source, and keyword that drove it. You see which ads make the phone ring and whether anyone picked up, most standalone routing tools tell you neither.
How much does call routing software cost?
Plans start at $29/mo ($22/mo billed annually), with Professional at $79/mo and Agency at $199/mo. Phone numbers and minutes are billed at cost, around $1 per local number. No long-term contracts, cancel anytime. See the pricing page for the full tier breakdown.
Will it work with my existing phone numbers?
Yes. Port existing numbers in, or provision new local and toll-free numbers in seconds. Calls forward to wherever you or your client already answer the phone; nothing about the existing setup has to change.
Is it complicated to set up call flows?
No, call flows are built in a simple visual dashboard designed for marketers who aren't programmers, and most setups take about 15 minutes. If you'd rather not touch a thing, our team will hop on a Zoom call and build your routing with you, white-glove onboarding is included with every plan.
Comparing your options? Read our guide to the best call routing software platforms or see plans and pricing.
Prove what's making your client's phone ring.
Say no to wasted ad spend. Track every call back to the campaign that drove it and double down on what works.