Business Texting
Also known as: two-way texting, business SMS, two-way SMS
Business texting is sending and receiving SMS with customers from a business number — including a call tracking number — for replies, reminders, and follow-up.
Business texting is two-way SMS between a company and its customers, sent from a real business phone number — frequently the same tracking number that handles calls. Instead of one-way notification blasts, it supports actual conversations: a lead texts a question, a rep replies, and the exchange stays threaded against that contact.
It pairs naturally with call tracking. A missed call can fire an automatic “sorry we missed you” text that rescues the lead, and reminders or confirmations go out by SMS where they actually get read. Sending application-to-person texts from a U.S. local number requires 10DLC registration so carriers keep the messages deliverable. See two-way texting for business.
Frequently asked questions
What does two-way texting mean?
Two-way texting means customers can text your business number and you can text back, rather than only blasting one-way alerts. The same number that takes calls holds the SMS conversation, so the whole thread stays in one place.
Can you text from a call tracking number?
Yes. Most call tracking numbers are SMS-capable, so a missed call can trigger an automatic text and reps can follow up by message. In the U.S. this requires 10DLC registration so carriers deliver the business texts reliably.
Why use business texting?
Texts get opened and answered far more often than email, and many leads prefer them. Auto-replying to a missed call or confirming an appointment by SMS recovers leads that a voicemail would quietly lose.
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